SEO & Organic Growth Manager

Transfr is looking for an SEO & Organic Growth Manager to lead our organic search, content, and website optimization efforts. Reporting to the CMO, this role will own SEO and AEO strategy across website content, landing pages, technical optimization, and organic visibility. You will develop and execute content strategies that help Transfr show up in search, answer key audience questions, and drive qualified engagement. You will also manage day-to-day website updates in Webflow, support campaign landing pages, and work with agency and freelance partners to execute larger design or technical projects. This is a great fit for a hands-on organic marketer who can balance content strategy, website execution, and performance optimization in a fast-moving, mission-driven environment. Location This position is 100% Remote and can sit anywhere in the US but needs to be able to work core EST hours. The base salary range for this position is $130,000 - $145,000. Actual compensation may vary based on factors including experience, skills, education, location, and internal equity considerations. This role may also be eligible for bonus, company variable compensation and equity program. Day to Day Responsibilities: Lead Transfr’s SEO and AEO strategy, helping workforce and education leaders discover Transfr when they are searching for solutions. Build and execute an organic content strategy that turns audience questions, search insights, and business priorities into high-performing onsite and offsite content. Own the day-to-day health and accuracy of transfrinc.com, making content updates in Webflow and ensuring the site reflects current messaging, products, campaigns, and priorities. Improve website performance by optimizing page content, metadata, internal linking, content structure, calls to action, and conversion paths. Identify technical SEO opportunities to improve crawlability, indexation, redirects, page speed, schema, broken links, and site health. Manage Transfr’s social media agency and coordinate with Webflow design agency, freelancers, or other external partners to move projects forward. Minimum Qualifications: 4+ years of experience in SEO, organic growth, content marketing, website optimization, digital marketing, or a related role including familiarity with schema markup, Core Web Vitals, redirects, and technical website QA. Strong understanding of SEO fundamentals, including keyword strategy, search intent, content optimization, technical SEO, internal linking, metadata, and site structure. Experience developing content strategies that improve organic visibility, audience engagement, and conversion. Comfortable using AI tools to improve research, content development, SEO workflows, reporting, and productivity. Examples may include Claude, ChatGPT, AirOps, Jasper, Writer, Clearscope, MarketMuse, or similar tools. Naturally curious about how search behavior is changing, including AI-powered search, answer engines, generative search results, and emerging organic growth tactics. Experience analyzing website, content, and search performance data and translating insights into clear recommendations and action plans. Working knowledge of HTML, CSS, JavaScript, or other coding language Ability to manage agencies, freelancers, timelines, and cross-functional feedback while working on a small, hands-on marketing team. Nice to Have: Experience in B2B SaaS, education technology, workforce development, government, nonprofit, or mission-driven organizations is a plus. Why Join Us: Here at Transfr we are creating an engaging and interactive learning experience that help people gain real-world skills and unlock new career opportunities. We’re on a mission to make learning more intuitive, empowering, and fun and we are looking for people who are excited to help others grow, succeed, and thrive. If you’re excited about blending creativity, technology, and meaningful impact, you’ll feel right at home here. Join us in building pathways to prosperity by creating immersive training simulations that prepare people for well-paying, in-demand careers and help make opportunity more accessible for everyone. Benefits: Medical, dental, and vision insurance Annual professional development budget for each individual 401(k) savings plan Life, AD&D, and disability insurance coverage Company-provided laptop and other necessary equipment Paid time off (PTO) to support work-life balance Paid company holidays Company-paid parental leave Flexible work arrangements in a remote-first environment with employees across the U.S. About Us Transfr is on a mission to help create pathways to career success. Our immersive career exploration and training simulations empower learners and job seekers of all ages find the right job for them and build the skills they need to enter (or reenter) the workforce or change careers — helping them improve their quality of life. Immersive VR experiences from Transfr have been shown in studies to deliver better learning gains than video tutorials, slide presentations, and other training methods. Learners also find Transfr experiences highly engaging and enjoyable. At Transfr, we believe the future starts with innovative workplace training and skills development. We’re building bridges between schools, workplaces, and governments to help improve training and job placement pipelines and create a better tomorrow, today. Equal Opportunity Employer At Transfr, we embrace diversity because it breeds innovation. Transfr is an equal opportunity employer that participates in E-Verify committed to providing equal employment opportunities to all applicants, consultants, and employees, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Must be authorized to work in the United States without restriction Learn more at transfrinc.com #J-18808-Ljbffr Transfr Inc.