Director of Marketing Operations

Benefits:

Annual performance bonus (10% of base salary)

401(k) matching

Competitive salary

Flexible schedule

Health insurance

Paid time off

Parental leave

Training & development

Wellness resources

Dental insurance

Employee discounts

Vision insurance

About BODYBAR Pilates

BODYBAR Pilates is a rapidly growing boutique fitness franchise delivering high-energy, community-focused reformer Pilates experiences nationwide. We are seeking a strategic, systems-oriented Director of Marketing Operations to lead the execution engine of the marketing department.

Reporting to the Vice President of Marketing, this role is responsible for driving operational excellence across marketing planning, workflow management, campaign execution, and cross-functional alignment. The ideal candidate is a highly organized marketing operations leader who thrives on building scalable systems, improving team efficiency, and ensuring initiatives are delivered with clarity, accountability, and measurable impact.

What You’ll Do:

Marketing Operations & Execution

Lead marketing planning and execution across campaigns, promotions, partnerships, retail launches, and franchisee-facing initiatives

Translate strategic direction into project plans, timelines, deliverables, and ownership across the marketing team

Serve as the operational lead across creative, digital, social, retail, and external partners to ensure alignment and on-time execution across all channels

Own and maintain the master marketing calendar, managing priorities, dependencies, and launch readiness

Oversee cross-channel execution for retail campaigns and product launches in partnership with retail and procurement teams

Build and manage a scalable marketing intake and prioritization system that balances internal and franchisee needs

Process Optimization & Performance Management

Develop workflows, systems, SOPs, and planning tools that improve execution efficiency and accountability

Identify and resolve operational bottlenecks across campaign development and cross-functional handoffs

Establish campaign tracking frameworks, timelines, ownership, and success metrics

Consolidate reporting and performance insights into executive-level summaries and actionable recommendations

Lead recurring campaign reviews and execution retrospectives to strengthen future delivery

Team Leadership & Cross-Functional Alignment

Manage and support members of the marketing team through prioritization, coaching, and execution accountability

Foster a culture of ownership, collaboration, and operational excellence

Partner closely with Operations, Learning & Development, Franchise Development, Retail, and Procurement teams to align initiatives and execution plans

Serve as the escalation point for timeline conflicts, resource constraints, and execution challenges

Support the VP of Marketing by overseeing day-to-day execution and operational coordination

Vendor & Agency Coordination

Manage integrated timelines and deliverables across agency and vendor-supported initiatives

Establish clear expectations for scope, approvals, deadlines, and launch readiness

Ensure external deliverables align with campaign objectives and internal execution plans

What We’re Looking For:

Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred

7+ years of experience in marketing operations, project leadership, or cross-functional marketing management within a multi-location or franchise environment

Experience supporting franchise or consumer-facing brands strongly preferred

Proven success building scalable workflows, planning systems, and operational processes that improved team efficiency and execution quality

Strong cross-functional leadership and stakeholder management experience

Understanding of creative, digital, and social marketing functions and operational workflows

Prior people management experience required

Proficiency with project management and collaboration platforms such as Asana, Monday.com, Google Workspace, and reporting tools including Power BI

Key Strengths for Success:

Strong operational and systems mindset

Excellent organization, prioritization, and project management skills

Ability to drive accountability and alignment across teams

Effective communicator and collaborative leader

Comfortable navigating ambiguity in a fast-paced, growing organization

Passion for health, fitness, and boutique wellness brands; Pilates familiarity is a plus

Work Environment:

Hybrid work structure requiring a minimum of 2 days per week at BODYBAR headquarters in Fort Worth, TX.

Flexible work from home options available.

BODYBAR Pilates is a boutique fitness franchise. Each location is independently owned and may have varying perks, compensation, and employment requirements. Contact the location you are applying to directly for specific employment questions.