Director of Product Marketing

WHO WE ARE: Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth.

Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale.

Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.

Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.

WHAT WE’RE LOOKING FOR: Simpli.fi is currently looking for a Director of Product Marketing to lead go-to-market strategy and execution across a portfolio of products and buyer segments. Reporting to the VP of Product, you will translate Simpli.fi's platform strategy into segment-level narratives, drive the largest and most strategic launches end-to-end, and elevate our sales enablement, competitive intelligence, and thought leadership programs from tactical to category-shaping. You will act as a player-coach—setting the standard for positioning and storytelling while coaching Product Marketing Managers and Senior PMMs. You are a systems thinker with a track record of shipping market-moving launches, and the communication range to move seamlessly from a competitor battlecard to an analyst briefing. This role is a critical bridge between the product marketing execution engine and the VP's strategic narrative.

WHAT YOU’LL BE DOING:

• Own the portfolio-level product marketing strategy, including positioning architecture, messaging hierarchy, and differentiated narratives across agency, multi-location brand, and franchise buyers.
• Lead the most strategic, cross-portfolio launches end-to-end—from launch tiering and readiness to sales enablement, measurement, and post-launch iteration—and drive measurable impact on pipeline, win rates, and time-to-revenue.
• Serve as a credible voice of the customer inside Simpli.fi—personally conduct a regular cadence of customer and prospect interviews, build deep firsthand empathy with our buyers and users, and ensure their language, priorities, and pain points show up in our messaging, enablement, and product roadmap input.
• Partner directly with customers to understand why they chose Simpli.fi and why they continue to value the platform; distill recurring value themes and customer language into positioning narratives, proof points, and messaging frameworks that future buyers will find resonant.
• Own a structured customer engagement operating model—customer advisory conversations, interview programs, win/loss research, journey mapping, and tight feedback loops with Sales and Customer Success—so customer insight is continuous and operationalized, not episodic.
• Partner directly with Product Management leadership to shape roadmap prioritization, pricing, and packaging decisions using market, competitive, and buyer insights.
• Design and operationalize a scalable sales enablement program—certifications, battlecards, objection handling, competitive takedowns, vertical playbooks—that measurably improves sales effectiveness across segments.
• Own the competitive intelligence program, establishing systems to monitor at-scale platforms, single-capability DSPs, services aggregators, and specialized data providers, and translate findings into action.
• Lead buyer and market research programs—win/loss, persona research, journey mapping, jobs-to-be-done—and convert findings into GTM plans that Sales, Marketing, and Product can act on.
• Drive thought leadership and content strategy for assigned areas; partner with Communications and Brand to land category-defining points of view through webinars, long-form content, earned media, and industry events.
• Support analyst relations by authoring positioning briefs, contributing to analyst inquiries, and preparing executives for analyst-facing moments.
• Lead a team of Product Marketing Managers and Senior Product Marketing Managers, raising the quality bar on messaging and launch execution, and helping shape the career paths of the team.
• Represent Simpli.fi externally as a credible voice in ad tech through keynote speaking, customer advisory boards, podcasts, and industry panels.
• Partner cross-functionally with Sales leadership, Customer Success, Revenue Operations, and Marketing to ensure GTM alignment and execution excellence.

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 8 to 12 years of marketing experience with at least 6 years in product marketing, including prior experience leading or materially contributing to enterprise GTM launches.
• Experience in B2B SaaS or ad tech (programmatic, CTV, DSP, measurement, or adjacent) is strongly preferred; experience marketing to agencies, multi-location brands, or franchise systems is a significant plus.
• Proven ability to build and operationalize positioning frameworks, messaging hierarchies, and launch playbooks that scale across a product portfolio.
• Track record of designing sales enablement programs that measurably improve sales productivity and win rates.
• Strong competitive intelligence instincts; able to turn market observation into defensible differentiation and sharp sales narratives.
• Demonstrated storytelling and executive communication skills; confident authoring a keynote, a battlecard, an analyst brief, or a sales pitch, and presenting to senior executives and external audiences.
• Experience leading and mentoring other product marketers—either directly as a manager, or indirectly as a senior IC setting standards and developing peers.
• Analytical and outcomes-oriented; fluent in connecting GTM activity to revenue and pipeline outcomes and managing to measurable targets.
• Excellent cross-functional leadership skills with a demonstrated ability to influence Product, Sales, Customer Success, and Executive partners.
• Bachelor's degree required; MBA or advanced degree a plus.

WHAT SETS YOU APART:

• You have moved a market—either by launching a product that reshaped a category, by building a narrative that changed how a company was perceived, or by building an enablement engine that measurably accelerated revenue.
• You operate equally well in strategic and tactical modes, and can scale yourself through team, frameworks, and repeatable systems.
• You have a point of view about where ad tech is going (AI-driven optimization, omni-channel activation, retail media, privacy, measurement) and can translate that into product marketing strategy.
• You are a multiplier—peers and direct reports cite you as the person who made their work sharper, clearer, and more effective.

WORKING WITH US HAS ITS REWARDS:

Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Fully remote options as well depending on the position. Company is focused on developing and mentoring employees!


Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.

Equal Opportunity Employer


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