Vice President of GTM Enablement

Vice President of GTM Enablement

About the Company

Market-leading digital experience platform

Industry
Internet

Type
Privately Held

Founded
2009

Employees
1001-5000

Categories

• Information Technology & Services
• Technology
• Internet
• Ad Targeting
• Internet Marketing
• Media & Internet
• Personalization
• Search Engines & Internet Portals
• Software
• Software Development & Design

Specialties

• a/b testing
• mobile optimization
• conversion rate optimization
• split testing
• customer experience optimization
• personalization
• digital experience
• cms
• digital commerce
• optimization as a service
• content management
• content marketing
• and feature experimentation
• feature experimentation
• ai
• geo
• web content management
• customer engagement
• marketing automation
• and agentic workflows

Business Classifications

• SAAS
• B2B
• Enterprise

About the Role

The Company is seeking a Vice President of GTM Enablement to establish and lead a unified enablement function across sales, sales development, and customer success. The role will set the strategy, operating model, priorities, and roadmap; lead role-based enablement managers; and build programs that improve onboarding, ramp time, sales performance, and retention. Responsibilities include developing training and role-specific playbooks, coordinating product and launch readiness, and delivering recurring field programs and certifications. The leader will also oversee enablement technology and AI adoption, maintain trusted content standards, and measure program impact against commercial outcomes. Candidates should have 10–12 or more years of experience in go-to-market, revenue, or sales enablement in a B2B software environment, including a track record of scaling a multi-function team and supporting enterprise, mid-market, sales development, and post-sale teams. They should be able to connect enablement to outcomes such as win rates, ramp time, and retention, and understand complex sales cycles and multi-stakeholder buying processes. Familiarity with established sales methodologies, adult learning principles, and live, virtual, and self-paced training is required. Hands-on experience with learning platforms, sales readiness tools, customer relationship management systems, and AI-enabled applications is expected; a bachelor’s degree is required.

Hiring Manager Title
CCO

Functions

• Sales/Revenue
• Product Marketing