Associate Marketing Director, OPI

Associate Marketing Director, OPI

Function: Marketing Location: CA, US Work Arrangement: Hybrid

Position Title: Associate Director, Marketing – OPI Location: Calabasas, CA (Hybrid- 3 days onsite) Reports to: Senior Director, Wella Retail Brands Scope: OPI US Market

ABOUT THE WELLA COMPANY Together, we enable individuals to look, feel, and be their true selves. Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

THE ROLE We're looking for a leader to join our OPI Brand Management team. The Associate Director, OPI US, oversees comprehensive brand management, including developing strategies informed by data-driven business analysis and market insights. This role will lead the US marketing team and serve as a key point of contact for cross-functional partners. In close collaboration with Product Marketing, Trade Marketing, and the Global Activation team, this leader will build and execute US plans for OPI that meet or exceed annual targets. This role is also responsible for managing budgets, optimizing resource allocation, and evaluating the effectiveness of marketing campaigns to drive growth and profitability. Additionally, leads the creation of communication recaps, refines brand messaging, and acts as a steward for the brand, ensuring alignment across all business and creative functions. In this full-time role, you will report to the Senior Director of Wella Retail Brands.

KEY RESPONSIBILITIES

• US Market Brand Leadership
• Lead end-to-end marketing planning across base business, innovation, and brand-building
• Serve as the steward of brand performance and translate results into clear actions
• Own delivery of the annual operating plan and resource allocation
• Brand Activation & Go-To-Market Strategy
• Set the activation strategy and priorities for the U.S. market
• Define integrated 360 plans across paid, earned, and owned channels
• Own the marketing calendar and ensure clarity across initiatives
• Develop clear briefs that translate strategy into executional excellence
• Innovation & Portfolio Leadership
• Partner with global teams to shape pipeline and positioning
• Ensure launch readiness and initiative sufficiency
• Cross-Functional Leadership & Ways of Working
• Serve as the central integrator across brand, sales, and global partners
• Drive clarity of ownership and accountability across the organization
• Establish KPIs and ways of working that prioritize outcomes over activity
• Team Leadership
• Lead and develop a high-performing marketing team
• Set clear priorities and build capability across the team
• Performance Management
• Own total brand performance against commercial and brand health goals
• Lead business reviews and drive ongoing optimization through insights

QUALIFICATIONS

Essential: Bachelors Degree in Marketing, Communications, Business or relevant field; MBA Preferred

10+ years relevant experience in Marketing (previous CPG/Beauty preferred). Digitally savvy & passionate about Beauty

Strong organizational skills and ability to manage multiple projects. Bias to action to deliver projects complete and on-time, with ability to motivate others to support

Strong ownership and accountability - able to roll-up your sleeves and make things happen

Excellent communication skills with ability to tailor messages for various audiences in a manner that is relatable and understandable

Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment

Positive, 'can do' energy and team-oriented

Highly proficient in Microsoft Office including PowerPoint (an absolute must!), Word, Excel (also a must!) and related software skills to create verbal and visually engaging brand materials, reports, and presentations

Key competencies: Speed: Able to quickly assess situations, make informed decisions, and drive rapid execution to capitalize on market opportunities. Simplification: Skilled at distilling complex ideas and processes into clear, straightforward solutions for the team and stakeholders. Accountability: Takes full responsibility for commitments and outcomes, fostering a culture of ownership within the team. Intensity: Brings high energy, focus, and a relentless drive for results, inspiring others to perform at their best in a fast-paced environment.

EEO OPPORTUNITIES We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $140,000 – $170,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).