Retail Marketing Specialist

ABOUT US TargetPath is a consultancy that helps technology companies reach their potential faster with a higher probability of success. We provide a veteran team that works alongside the client to develop and execute a business plan, a go‑to‑market approach, and an operational strategy. POSITION SUMMARY The Marketing Specialist is responsible for supporting marketing communication and retail marketing projects for our clients’ brands. TargetPath represents clients and categories being sold through mass‑market & specialty retail, online, and reseller channels, including both B2B and B2C. Working with the Marketing team and external vendors, the Marketing Specialist supports demand generation, sell‑through, and marketing for our clients to help them accelerate their time to market, enter new channels, and increase their revenue. This role balances strategy development with execution, including channel partner support, collateral, online, direct and sell‑through marketing, channel and retail‑company‑specific tradeshows & events. ESSENTIAL FUNCTIONS New product launch materials and updates Develop / maintain selling tools Effectively communicate launch within the channels Aid execution of detailed merchandising plan with partners to maximize brand exposure Aid in development of various in‑store POP displays Aid in POP sourcing including suppliers, end‑product, and schedules Create campaigns to reseller partners with measurable call to action Create and manage materials including sales resources (custom presentations, sales collateral, launch and product assets), material used on display in retail stores, and material shown and communicated to channel partners Create internal trackers for channel activities per channel or partner Manage & update partner and brand‑specific collateral for internal and channel partners Manage SWAG orders within creative brief and budget parameters Events Provide pre‑event support for shows & events, including preparing event orders, literature, SWAG & partner seeding kits, and event logistics Web & Online Aid online marketing projects, including email campaigns, product launches, keyword‑based search advertising and social media efforts with partners Asset toolkit build outs for partners to utilize on their own web pages Build sheet management for partner item setup Aid in product listing optimization of partner detail pages Social Media Provide social strategy recommendations for client brands Develop social calendars for planning around events, launches and drive time Create social posts and manage responses QUALIFICATIONS Bachelor’s Degree in Marketing, Communications, or equivalent required Minimum of two years of professional experience in a Marketing Specialist role or five+ years in a Coordinator role required, with prior experience in either channel/retail, brand or MarCom, preferably with a lifestyle or CE brand High‑energy individual, willing to learn, and take on new tasks as assigned Well‑organized, detail‑oriented, and able to manage multiple priorities Prior successful experience working with external parties (vendors, resellers, end users) to manage and maintain strong relationships is required Excellent written communication skills, from writing to editing, required Knowledge of all Microsoft Office programs in Windows, including Excel, Word, Outlook and PowerPoint required Experience with Google Analytics, Facebook Business Manager and other advertising platforms is highly desirable Working knowledge of Photoshop, Illustrator, InDesign and Final Cut is highly desirable Digital experience a plus – including social media, email, and marketing automation Retail/Sales Floor experience in CE, Fashion or Consumer Goods is a plus PREFERRED CHARACTERISTICS Ability and willingness to travel (up to 25%) Demonstrated ability to improve and create internal processes Willingness to learn, take on new tasks as assigned, and seek out solutions for problems Bias for action - make calculated and efficient decisions to take action quickly by being proactive High level of personal initiative, self-driven, action and results‑oriented Excellent organizational skills and attention to detail and accuracy A demonstrated ability to follow through on assigned tasks MISC. TargetPath is headquartered in Wilsonville, OR. This role may be based in our Wilsonville office or performed remotely from one of our established hubs: Los Angeles, Denver, Washington, DC, or the broader DC/Maryland/Virginia area. Competitive salary + full benefits package, including medical/vision/dental, Short‑ & Long‑Term Disability, Life Insurance, Accident Insurance, FSA, 401(k), PTO, and Paid Holidays. TargetPath is an Equal Opportunity Employer #J-18808-Ljbffr