Manager, Retail and Performance Marketing

Manager, Retail and Performance Marketing

Made by Gather - the company behind America’s fastest-growing kitchenware brands. Founded in 2003 by entrepreneur Shae Hong, Made by Gather makes super-premium design and innovation accessible through our brands Beautiful by Drew® and bella®. We’ve spent 20+ years developing our special sauce.

If you’re looking for a workplace that values initiative, creativity, and results while providing tools to grow through learning and development programs, this is the place for you.

About the Role

We're looking for a Manager of Amazon Advertising & Content to own performance across our Amazon business. This role sits at the intersection of paid media and digital shelf as you'll set the strategy for our Amazon Ads program and drive it through our external agency partner, while also owning the quality and conversion of our Product Detail Pages (PDPs). If you've spent time at an agency managing Amazon clients and are ready to step into the client seat, directing strategy, holding your agency accountable, and integrating media with the rest of the business, then this is the role for you.

You'll be accountable for two outcomes that compound on each other: efficient, profitable ad spend and high-converting content. Great ads drive traffic; great content converts it. We need someone who understands that both levers must work together, has the strategic vision to lead an agency effectively, and has the analytical chops to challenge their work and push for better outcomes.

This is a chance to own Amazon as a full discipline from the strategic seat so you'll set the direction, lead a best-in-class agency partner, and integrate paid media with content, brand, and sales in a way agencies alone can't. If you've been running Amazon accounts from an agency seat and are ready to be the one setting the brief instead of responding to it, this is the move.

Responsibilities

Amazon Advertising Strategy & Agency Oversight

• Own the overall Amazon Ads strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Manage the relationship with our external Amazon Ads agency; set clear goals, hold them accountable to performance targets, and partner with them to drive the best possible outcomes
• Lead quarterly media planning in partnership with the agency; tie plans to product priorities, seasonality, and launch calendars; approve monthly budget reallocations based on performance
• Partner with internal finance to ensure spend and performance decisions are rooted in unit economics
• Brief the agency on new product launches with a clear ramp plan from launch through steady state, and validate that execution mat ches the strategy
• Review agency performance reporting critically and pressure-test the numbers, ask the hard questions, and translate results into weekly and monthly readouts for leadership

PDP Content & Conversion

• Audit and optimize PDPs across the catalog for titles, bullets, A+ content, brand story, images, video, and backend search terms against current Amazon best practices
• Build a content roadmap that prioritizes SKUs based on traffic, conversion gaps, and business impact
• Collaborate with brand, creative, and copy teams to produce refreshed content that's on-brand and built to convert
• Use digital shelf data (Profitero or similar) to identify which PDPs are underperforming and why. Test and iterate on content changes; measure lift and scale what works

Cross-functional & Strategic

• Serve as the internal expert on Amazon as the person brand, sales, and leadership come to with questions about what's working, what's not, and what to do next
• Work closely with retail sales teams to align advertising and content strategy with broader Amazon account priorities
• Stay ahead of Amazon platform changes, new ad types, and content features; bring forward recommendations on where we should be investing or experimenting

Qualifications

• 5+ years of Amazon Advertising experience, with significant time at an agency managing CPG or consumer product brands. You know how agencies operate from the inside, which is exactly what makes you effective at managing one from the client side
• Proven experience directing or managing an agency relationship (from either side of the table) so you know how to brief, how to push back, and how to get more out of a partner without micromanaging
• Strong strategic fluency in Amazon Ads: keyword strategy, bid philosophy, campaign structure, and budget allocation. You won't be in the console daily, but you need to know enough to challenge your agency's recommendations and recognize strong vs. weak execution
• Deep understanding of Amazon PDP best practices: what drives conversion, how the algorithm rewards content, and how to brief copy and creative that performs
• Experience with Profitero, or demonstrated ability to work with comparable digital shelf tools (Stackline, Similarweb Shopper Intelligence, DataHawk, Helium 10, Jungle Scout). You should be able to pick up Profitero quickly and use it as your daily source of truth
• Comfort with data: you can pull it, clean it, pressure-test agency reporting, and translate it into clear recommendations. Strong Excel skills required; SQL or BI tool experience a plus
• Clear communicator who can present to senior stakeholders and translate Amazon specifics into business implications
• Bias for action and ownership: you drive outcomes through others without losing accountability for the result

Bonus Qualifications

• Experience with Walmart Connect, Target Roundel, or other retail media networks
• Familiarity with Brand Analytics, Search Query Performance reports, and Search Terms reports
• Exposure to Amazon Vendor Central operations beyond marketing (Vendor Central vs. Seller Central workflows, chargebacks, etc.)
• Background in small appliances, housewares, or other CPG categories
• Experience managing in-housing decisions or evaluating agency vs. in-house tradeoffs