Product Marketing Manager

BSH Home Appliances Corporation – Top Employer US 2024Tomorrow is our home.At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.Product Marketing Manager, CoolingIrvine, CA/ Full-timeYour responsibilitiesThe Product Marketing Manager will be responsible for product launch management and product lifecycle management, in collaboration with the Product Owner (PO). Leader for cross-functional teams in go-to-market excellence, with strategic planning for product market position.As the first point of contact to the Business Unit (BU), utilize interpersonal relationships to gain business and sales intel. Maintain on-going review and tracking of product category sell out data, turnover and profit, regarding regional product assortments. Responsible for using data-driven insights to optimize and sustain business growth. Collaborate with sales and demand planning for sustaining product availability, and lead communications to the sales organization and downstream counterparts.Align with cross-functional marketing partners (e.g. brand, regional, trade, digital, PR, agencies) to localize global and regional marketing plans, and ensure product representation accuracy for launch and lifecycle. Lead development of assets for go-to-market, in-market product support, and digital sales enablement.Maintain external socialization and ownership of product development process (PDP), with PO team; throughout PDP timeline, lead launch updates, planning and ensure coherence with market requirements for product features and pricing structure.Will manage end-to-end projects and day-to-day business with oversight from Head of Sell Through. Helps define BU strategy and ensures BU KPI’s are met. Supports Sr. Sell Through Manager, Product Owners. May have functional support from Sell Through Associate (if applicable to BU structure).This position works in the Irvine, CA office on a hybrid schedule (3 days per week min). Candidates must live local to the Irvine office and be flexible to come in to the office. · Manage go-to-market launch strategy for new products, and maintain product lifecycle for assortment defined by Head of Sell Through· Be the first point of contact for the BU for all cross-functional teams· Excellent professional relationship management with key stakeholders· Support BU sell-through strategy and implementation· Partnership with PO during PDP process to ensure timely sales communication; align sales stakeholders, socialize product concepts/features with discretion, and compile feedback for BU leaders to action· Strong analytical skills; PowerBI knowledge, data mining in excel, creating competitive analyses, and synthesizing findings & recommendations into all presentable outputs.· Strong presentation skills required to create and deliver the product launch story for sales and customers· Develop trade and customer specific sell through strategy for product category with success metrics, in collaboration with field and customer sales· Align and influence promotional strategy with Sales Steering· Identify and address on-going lifecycle product improvement opportunities related to product claims, brand campaign extension, POSM development and sales & training messaging· Monitor product performance at regional level across US and Canada (incl. framework for channel management regarding assortment and pricing)· Analyze, compile and define market requirements concerning trends, consumers, competitors, distribution, based on regional consumer journey· Monitor voice of shopper/consumer, with Consumer Insights Manager, to inform portfolio feature requests and ensure alignment for product development, in collaboration with the PO· Lead claims development, feature naming and product positioning with brand and legal in preparation for new product launches or product lifecycle refresh· Prepare and present the product line to dealers, via meetings or trade showsYour profile· Bachelor’s degree - Marketing/Business - Required· Master’s degree - Marketing/Business - Preferred· 5-7 Years experience - Category management, product management, product marketing, Sales and promotional budget steering Required· Optimistic, creative and motivating personality, with excellent problem solving skills· Market and consumer knowledge, knowing customers and stakeholders· Understanding of value chain with focus on marketing and sales· Marketing and/or promotional budget steering· Strong collaboration and communication skills in dealing with different stakeholders, sought-after networker & partner· Expertise in go-to-market strategy and product launch· Expertise in assortment management (regional and local levels)· Knowledge of pricing systems design, execution and controlling· Execution of holistic marketing concepts with regional focus· Awareness of MDA trends and features, BSH market position, with ability to synthesize data to summarize and communicate actionable findings· Solution-oriented, challenger mindset for collaborative ways of working· Must have skill at analysis, planning, and negotiation· Ability to provide purpose, commitment, and transparency with clear expectation setting· Travel required based on business needs; domestic and international· Experience in home appliances or consumer electronics is a plus, experience in marketing or sales required· Travel Percentage – 30%Your Pay & BenefitsThe pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document. Benefits offered include the following:· Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.· Wellness Plan that allows participating employees to earn lower medical care premiums.· 401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The plan provides a fully vested 100% employer match on the first 4% of compensation contributed and also includes an annual employer-funded profit sharing contribution dependent on company profitability.· Two weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.· Unlimited paid vacation for all Director and above level positions.· The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line).· 40 hours of paid personal leave (Production Line).· 12 days of paid holidays per year (max 8 hours paid per day).· Adoption Reimbursement Program, Perks at Work, and BSH Employee Purchase Program.· BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.Further informationPlease visit career.bsh-group.com and learn about what makes BSH a Top Employer!BSH is an equal opportunity employer and does not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, military service, or any other protected class. By including everyone and ensuring equal opportunities, BSH unleashes its full potential - EOE / AA Employer.This position is eligible for the Employee Referral Bonus program.We participate in E-Verify.