Product Manager, Sponsored AR

Snap Inc ( is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat ( a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. ( a wholly‑owned subsidiary dedicated to making computing more human, in addition to Bitmoji ( Saturn, and other digital services. The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer‑centric, enabling businesses to connect meaningfully with our global community. What you’ll do: Define the vision and strategy for Sponsored AR across priority advertiser verticals, identifying new opportunities to drive advertiser adoption, business outcomes, and revenue growth Partner with Product, Engineering, Design, Data Science, Sales, Product Marketing, and Creative Strategy teams to develop and launch innovative Sponsored AR products and capabilities Deeply understand advertiser needs, industry trends, competitive dynamics, and emerging AI technologies to inform product strategy and prioritization Translate market insights and customer feedback into product roadmaps, business cases, requirements, and success metrics Drive end‑to‑end product development, from opportunity identification and prioritization through launch, measurement, and iteration Define frameworks for evaluating new vertical opportunities and prioritize investments based on customer impact, strategic value, and business potential Establish success metrics and leverage experimentation and data to continuously optimize product performance and advertiser outcomes Influence executive stakeholders and build alignment across cross‑functional organizations around long‑term Sponsored AR strategy and investment priorities Partner with Product Marketing and Sales to enable successful product launches and accelerate adoption across global market Knowledge, Skills & Abilities Strong product strategy and business acumen with the ability to identify emerging market opportunities and translate them into scalable product investments Proven ability to define product strategy using customer insights, experimentation, and data‑driven decision making Exceptional analytical and structured problem‑solving skills with experience using data to inform product decisions Ability to synthesize customer, market, technical, and business inputs into a clear product vision and roadmap Excellent communication and stakeholder management skills, with the ability to influence across organizations and executive audiences Proven ability to lead complex, cross‑functional initiatives in fast‑paced and ambiguous environments Passion for Augmented Reality, AI, and advertising innovation, with a strong customer‑centric mindset Minimum Qualifications Bachelor’s degree or equivalent practical experience 5+ years of relevant experience in Product Management, Product Strategy, or Business Strategy building advertising technology, Augmented Reality (AR), AI, or other emerging technology products; or a Master’s degree and 4+ years of relevant experience Demonstrated experience owning product strategy and roadmap for Ads, AR, creator, commerce, or monetization products from concept through launch Preferred Qualifications Experience partnering closely with Engineering, Design, Data Science, Product Marketing, and Sales to deliver customer‑facing products at scale Experience building advertising products across creative, commerce, measurement, or performance marketing, with a deep understanding of advertiser needs and business outcomes Experience defining product strategy for emerging technologies such as Augmented Reality, Generative AI, or spatial computing Strong understanding of AI technologies, including multimodal models, computer vision, generative media, and LLMs and their applications to advertising and immersive experiences Demonstrated success incubating zero‑to‑one products or scaling innovative product areas in rapidly evolving technology spaces Experience influencing executive stakeholders and driving alignment across cross‑functional organizations to bring new products to market Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future. Zone A (CA, WA, NYC) ( The base salary range for this position is $209,000‑$313,000 annually. Zone B ( The base salary range for this position is $199,000‑$297,000 annually. Zone C ( The base salary range for this position is $178,000‑$266,000 annually. This position is eligible for equity in the form of RSUs. Benefits ( Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success. Applicant and Candidate Privacy Policy ( If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information ( “Default Together” Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable). Our Benefits ( : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success! Snap Story Starts Here ( Curious what it’s like to work at Snap? Meet the people behind our products and discover how our values shape the way we create, innovate, and connect. Building the Future with SPECS : See how Snap is bringing computing into the world around us with SPECS, our next‑generation augmented reality glasses built for real life. Snap News : Explore the latest stories about our products, innovation, and the people shaping what’s next at Snap. #J-18808-Ljbffr Snap Inc.