Senior Product Manager - MTX (Apex Legends)

Job Title Senior Product Manager (MTX Content) Location Madison, WI Work Model Hybrid Description As a Senior Product Manager on Apex Legends, you will own the strategy and execution of our MTX content ecosystem. You will shape how cosmetic content is created, packaged, and experienced by players, driving innovation across both new and existing content categories. This role combines player insight, data, and creative partnership to deliver content that resonates with player tastes while supporting long-term business goals. Responsibilities Own product strategy for MTX content, including the evolution of existing cosmetic categories and development of new ones Drive a cohesive vision for how cosmetic content is designed, surfaced, and experienced in-game Partner with Design, Art, and Production to improve the end-to-end content pipeline, enabling scalable and high-quality content delivery Lead efforts to understand player preferences and tastes, leveraging both qualitative research and quantitative data Translate insights into clear recommendations that inform content direction and prioritization Identify opportunities to improve content performance, discoverability, and player value perception Collaborate cross-functionally to align content strategy with seasonal beats and broader product goals Define success metrics and evaluate performance to continuously improve content outcomes Qualifications 5+ years product management in AAA or live service games Experience working on cosmetic content, live content systems, or monetization in free-to-play games Strong understanding of player motivations and cosmetic-driven engagement Experience leveraging user research (UXR) and data analysis to inform product decisions Proficiency with data tools (SQL, Looker, Tableau, or similar) and strong analytical thinking Experience working with cross-functional creative teams (Art, Design, Production) Strong communication skills with the ability to influence both creative and technical stakeholders Compensation and Benefits The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. Equal Opportunity Statement Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr Electronic Arts