Director of Digital Marketing

Company Overview

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, better design, and better comfort to people’s lives.

Position Overview

UNIQLO USA is looking for a leader to develop, execute and optimize full-funnel digital marketing strategies with the mission of driving brand awareness and revenue for Uniqlo E-Commerce and stores. As the head of the digital marketing team, the Director of Digital Marketing will need to develop a holistic digital marketing strategy to accomplish business objectives, optimize marketing mix for highest efficiency, and help integrate the latest marketing technology into the business. This position reports to the Chief E-Commerce Officer and will have ~5 direct reports, as well as support of various agencies.

Responsibilities

• Oversee full-funnel marketing strategy to drive brand awareness and revenue growth through expansion into new marketing channels and improvement of existing marketing efforts.
• Own the digital media budget and be responsible for all digital marketing KPIs.
• Lead measurement strategy to guide marketing investment.
• Lead and grow the digital marketing teams, and provide structure, process, and standards for these teams to ensure success.
• Own all agency and vendor relationships related to Digital Marketing.
• Partner cross-functionally with Site, Creative, Merchandising, Operations, and Finance to inform marketing strategy.
• Develop reporting and insights to be shared at the Board and Executive team level.
• Own headcount planning for the Digital Marketing team and identify any gaps and opportunities to fill them.
• Coordinate with key internal stakeholders including global headquarters and local brand/product/retail marketing teams, merchandising team, store operation teams to get program buy in and align on key acquisition & revenue goals.
• Other related duties to be assigned by direct supervisor Frequent in person collaboration.

Qualifications

• 8-1 2 years digital marketing experience in the retail industry, with demonstrated success delivering multi-channel campaigns.
• Expertise leading in-house performance marketing, with a focus on both profitability and growth.
• Proven track record of owning large marketing budgets with experience optimizing the marketing mix for efficiency.
• Deep understanding of the U.S. consumer’s media behavior, industry benchmarks and best practices.
• Experience building both scalable acquisition strategies and retention strategies.
• Proven ability to communicate and influence executive management and partners, inclusive of Google, Meta, Tiktok and agency partners.
• An effective communicator, collaborator, and problem solver.

Salary

Salary: $175,000 - $280,000 annually Bonus eligible **The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position. The Company is committed to equal pay initiatives and will not ask candidates for their current or past salary.

Equal Opportunity

As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

Company Details

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer. UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now over 3,600. With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit and For additional information regarding Uniqlo Careers please visit our Global Career Page.

Apparel Philosophy

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

Our Promise

Unlocking The Power Of Clothing We believe we can turn the power of clothing into a force for good. By designing, making and selling good clothing, we can make the world a better place. Good clothing means simple clothing, high in quality, and built to last. It's clothing that enriches the lives of people who wear it by giving them comfort, protection and pleasure. It is produced in a way that is harmonious with nature, without excessive burden on the environment. Good clothing is made by people of diverse backgrounds working with energy and enthusiasm, under conditions where their health, safety and human rights are respected and upheld. And we will extend this same spirit to our customers and all our Stakeholders, working with them to aspire to a better society where we all thrive. This is our promise: to always work toward a better, more sustainable society. Fast Retailing embraces and promotes diversity and inclusion. We believe these concepts nurture our culture, helping to change our business, the people working within it, and all of society for the better. We respect and appreciate each individual’s points of difference and personality and strive to create a diverse team where every person has equal opportunity to use their greatest abilities to fulfill their potential.