Outbound Sales Development Representative - Remote

About the Role

At Pavago, one of our clients is hiring a highly driven and results-oriented Outbound Sales Development Representative (SDR) to help build and scale their outbound sales function.

This is not a lead-following role .

You’ll be responsible for building your own prospect lists, executing multi-channel outbound campaigns, booking qualified meetings, and maintaining a healthy sales pipeline. Success in this role comes from proactively creating opportunities through cold calling, cold emailing, and LinkedIn outreach—not waiting for inbound leads.

If you’re competitive, resilient, and thrive on opening doors with decision-makers, this role offers significant growth potential within a fast-growing marketing agency serving the home services industry.

What You’ll Own

Outbound Prospecting & Lead Generation

• Execute high-volume outbound prospecting through:
• Cold calls
• Cold emails
• LinkedIn outreach
• Identify and engage decision-makers within target companies.
• Build and maintain your own prospecting lists using sales tools and research.
• Generate qualified opportunities for the closing team.
• Maintain consistent daily outreach activity across multiple channels.

Appointment Setting & Pipeline Development

• Book qualified meetings with prospective clients.
• Qualify prospects using established criteria before scheduling appointments.
• Improve meeting attendance through effective follow-up and communication.
• Maintain a healthy pipeline of opportunities.
• Partner closely with Account Executives to ensure smooth handoffs.

Objection Handling & Sales Execution

• Handle objections confidently and professionally.
• Navigate gatekeepers and decision-makers effectively.
• Build rapport and communicate value quickly.
• Continuously improve scripts, messaging, and outreach strategies.
• Test new approaches to increase conversion rates.

CRM & Sales Operations

• Maintain accurate CRM records and pipeline updates.
• Log call notes, outreach activities, and follow-up tasks.
• Track opportunity stages and sales activity.
• Ensure CRM hygiene and reporting accuracy.

Reporting & Performance

• Report daily and weekly outreach activity.
• Track meetings booked and pipeline performance.
• Monitor key sales metrics and identify improvement opportunities.
• Take ownership of personal performance and quota attainment.

What Success Looks Like

• Consistently books qualified meetings.
• Maintains high outbound activity across multiple channels.
• Achieves strong meeting attendance rates.
• Generates a predictable pipeline of sales opportunities.
• Maintains clean CRM records and accurate reporting.
• Contributes directly to business growth through outbound sales.

What Makes You a Strong Fit

• You genuinely enjoy outbound prospecting.
• You’re motivated by competition and measurable goals.
• You thrive on opening conversations with new prospects.
• You remain persistent and positive after rejection.
• You take ownership of your performance without constant supervision.
• You continuously improve your outreach strategy based on results.

Required Experience & Skills

Experience

• Proven experience as:
• Sales Development Representative (SDR)
• Appointment Setter
• Business Development Representative (BDR)
• Outbound Sales Representative
• Demonstrated success achieving or exceeding outbound sales targets.
• Experience executing multi-channel outbound prospecting through:
• Cold calling
• Cold emailing
• LinkedIn outreach
• Strong objection-handling and prospecting skills.
• Proven ability to book qualified meetings with decision-makers.
• Experience maintaining CRM accuracy and managing pipelines.
• Excellent written and spoken English communication skills.
• Strong organizational and time-management abilities.
• Ability to work independently with minimal supervision.
• Ability to provide measurable performance metrics such as:
• Meetings booked
• Show-up rates
• Call volume
• Conversion rates
• Quota attainment

Nice to Have

• Experience selling to U.S.-based clients.
• Background in:
• B2B sales
• Marketing services
• Agency sales
• Experience selling into the home services industry.
• Experience using:
• Salesforce
• HubSpot
• Similar CRM platforms
• Familiarity with:
• CloudTalk
• Aircall
• Similar dialers
• Experience using LinkedIn Sales Navigator .
• Exposure to AI tools, SaaS, or startup environments.

Tech Stack

• Salesforce
• HubSpot
• LinkedIn Sales Navigator
• CloudTalk
• Aircall
• Google Workspace
• Microsoft Office
• AI productivity tools (ChatGPT or similar)

What a Typical Day Looks Like

• Review your pipeline and prioritize follow-ups.
• Conduct cold calls and outbound prospecting.
• Send personalized cold emails and LinkedIn messages.
• Qualify prospects and overcome objections.
• Schedule meetings for the sales team.
• Update CRM records and pipeline stages.
• Review outreach metrics and refine messaging.
• Collaborate with the closing team to ensure smooth handoffs.

In short: You’ll build pipeline from scratch by prospecting, qualifying decision-makers, booking meetings, and creating consistent outbound opportunities that drive business growth.

Key Metrics for Success (KPIs)

• Outbound calls completed.
• Cold emails and LinkedIn outreach activity.
• Qualified meetings booked.
• Meeting attendance (show-up) rate.
• Lead-to-meeting conversion rate.
• Pipeline growth and opportunity creation.
• CRM accuracy and activity tracking.
• Quota attainment.

Why This Role Stands Out

• High ownership over outbound sales and pipeline generation.
• Opportunity to shape and grow the outbound sales function.
• Direct impact on company revenue and growth.
• Fully remote work environment.
• Performance-driven culture with significant career advancement opportunities.
• Career progression into:
• Senior SDR
• Business Development Manager
• Account Executive
• Sales Manager