Sales & Marketing Director

Job Description

Job Description

Job Description

Position Title: Sales & Marketing Director

Department: Marketing

Supervised By: Executive Director

Location: Santee, Ca

Status: Exempt/Salary

Closing Date: Until Filled

Hours: Vary depending on need

General Statement of Responsibilities:

The Sales & Marketing Director is responsible for driving occupancy growth through strategic sales, external business development, relationship management, and community outreach initiatives. This role focuses heavily on generating qualified leads, building and maintaining professional referral partnerships, conducting community outreach, managing the sales process, and converting prospects into move-ins.

This position serves as the primary external representative of Lantern Crest Senior Living and is expected to spend the majority of the workweek engaged in outside marketing, networking, referral development, and prospect relationship building.

The Marketing Director works closely with the Executive Director and operational leadership team to support occupancy goals while maintaining the luxury hospitality and resident-first standards of Lantern Crest. This position does not have supervisory responsibilities.

Specific Duties and Responsibilities:

1. Develop and implement organized sales and marketing strategies to achieve andmaintainbudgeted occupancy goalscommunity wide.

1. Meet or exceed assigned monthly sales quotas, including inquiries, tours, deposits, and move-ins.

1. Maintain each building at or above its budgeted occupancy and develop action plans when occupancy falls below target.

1. Generate qualified inquiries, referrals, tours, deposits, and move-ins through proactive outreach and relationship development.

1. Utilize recognized sales methods and value-based selling techniques to effectively move prospects through the sales process.

1. Build,maintain, and expand a strong network of professional referral sources including hospitals, physicians, skilled nursing facilities, case managers, rehabilitation centers, fiduciaries, hospice agencies, senior service providers, and community organizations.

1. Spendthe majority ofthe workweek conducting external business development activities, networking, and community outreach.

1. Conduct regular in-person visits with referral partners andmaintainconsistent follow-up communication to strengthen relationships and increase referral activity.

1. Represent Lantern Crest at networking events, community events, professional associations, senior expos, and outreach functions.

1. Maintainaccurateand up-to- dateprospect,referral, and lead tracking information within the CRM system.

1. Monitor lead conversion ratios, referral trends, and occupancy data toidentifyopportunities for improvement and increased census growth.

1. Coordinate and conduct community tours for prospective residents and families while delivering a high-end hospitality-focused experience.

1. Accurately represent community services, amenities, pricing, and care options in all interactions.

1. Collaborate with operations and admissions teams to ensure seamless move-in coordination and positive resident transition experiences.

1. Conduct regular walk-throughs of the community to ensure tour readiness and presentation standards aremaintained.

1. Assistwith development and execution of marketing campaigns, advertising initiatives, and promotional strategies.

1. Support social media, branding, and public relations initiatives as assigned.

1. Prepare weekly occupancy, inquiry, referral, and sales activity reports for review with the Executive Director.

1. Conduct market and competitor analysis toidentifytrends and recommend strategic adjustments.

1. Maintain current knowledge of senior living trends, assisted living operations, memory care services, and California Title 22 requirements.

1. Participate in leadership meetings, stand-up meetings, and strategic planning discussions as requested.

1. Maintain flexibility to work evenings, weekends, orspecial eventsas needed to support occupancy and outreach goals.

1. Perform other related duties as assigned.

Qualifications:

Education/Experience:

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required. In lieu of a degree, a minimum of 3–5 years of experience in sales or marketing—preferably within senior living, healthcare, or hospitality—will be considered. Proven success in achieving occupancy or sales goals and managing a marketing team is required.

Licenses/Certifications:

A valid driver’s license required with application submission and must be maintained throughout employment.  

Character:

Applicants must have a reputation for honesty and trustworthiness.  Must be responsible and able to exercise good judgment, accept administrative supervision, pay attention to detail, follow instructions, including the ability to interact effectively and communicate with people in a professional and courteous manner.  Must be highly confidential and work as a team with other staff.  Applicants should be sensitive to clients’ needs.

Skills:

Strong team building, interpersonal, and organizational skills. Ability to establish and maintain effective peer relationships with coworkers within the Department, community-wide, and the public. Must be able to express ideas clearly, concisely, address audiences effectively, and exercise balanced judgment in evaluating situations and making decisions. Willing to be part of a team and cooperate in accomplishing department goals and objectives. Ability to prioritize, meet deadlines, take initiative, be proactive, and function in a rapidly changing environment. Ability to work with people of all social and ethnic backgrounds, resolve conflicts, negotiate situations, and facilitate consensus.  

Physical and Personal Requirements:

Normal office environment. Sit or stand for long periods of time. Reach, bend, climb, stoop, lift up to 25 lbs. repetitive hand movement; use and view PC. Reliable transportation and car insurance as required by the state. Travel as needed.

Compliance:

Each employee plays a key role in creating a compliance culture. Employees are expected to learn and comply with all Lantern Crest policies and procedures. One must have the ability to understand the implications and complexities of all compliance policies. Participation in all compliance training is mandatory and generally has a heightened awareness of policies and regulations that are specific to one’s department and position. All Lantern Crest employees are expected to report violations or suspected violations of compliance policies or regulations. 

Other:

Applicants must successfully pass a pre-screening tuberculin skin test or x-ray and a urine drug screen test. Candidates will be required to undergo a physical to ensure health is adequate to perform all duties of the position. Applicants must complete application and authorization form, both must be submitted to Human Resources prior to the close date indicated. Applicants will be required to undergo a background check consisting of fingerprinting and criminal records check with DOJ and FBI.

Benefits Available:

Medical /Dental/Vision

Retirement Savings Plan (401k)

Health Flexible Spending Accounts/Dependent Care Flexible Spending Accounts

Life and Accident Insurance

Short Term Disability/Hospital Indemnity/Critical Illness

Paid Time Off

Employee Assistance Program (EAP) for Employees and their Dependents