Event Manager, Tradeshows

Own the end-to-end lifecycle of Tanium's tradeshow and third-party event program, from event selection and sponsorship contracting through on-site execution, lead handoff, and post-event analysis Develop and manage the annual tradeshow calendar aligned with Marketing, Sales, and Field Marketing priorities Evaluate event opportunities, recommend investments, and maintain a portfolio maximizing pipeline impact per dollar spent Lead pre-event logistics, including venue coordination, booth design and fabrication, A/V and production, shipping and drayage, staffing schedules, housing blocks, and sponsorship fulfillment Manage relationships with event organizers, general service contractors, A/V vendors, swag suppliers, and other external partners Negotiate contracts, manage deliverables, and hold vendors accountable to quality and timelines Build and manage event budgets from initial forecast through final reconciliation, track spend, identify savings opportunities, and report ROI to marketing leadership Develop and execute integrated pre-show and post-show campaign strategies with Demand Generation, Field Marketing, and Digital teams Drive registration, booth traffic, meeting bookings, and lead follow-up Partner with Field Sales and Sales Development teams to brief attendees, coordinate executive meetings and VIP experiences, and prepare event staff Manage tradeshow collateral, swag, and branded materials, including inventory, production timelines, and delivery Serve as primary on-site event lead at major tradeshows, managing setup and teardown, coordinating staff, troubleshooting issues, and ensuring execution Track event performance metrics including leads generated, pipeline influenced, meetings held, cost per lead, and attendee satisfaction Deliver post-event debriefs and recommendations Evaluate new tradeshow and sponsorship opportunities using ROI analysis and peer benchmarking Ensure event activities comply with brand standards, accessibility requirements, and company policies Work with the Corporate Events team on large events such as Converge and annual Sales Kickoff Requirements Bachelor's degree in Marketing, Communications, Event Management, or a related field 5+ years of experience in B2B event or field marketing Track record of independently owning and executing large-scale events with 1,000+ attendees or booth footprints of 400+ sq ft Deep expertise in tradeshow operations, including exhibit design and fabrication, general service contractor management, drayage, A/V production, housing blocks, and on-site logistics Proven ability to build and manage event budgets of $500K or more Experience managing multiple concurrent events across different geographies and time zones Proficiency with event management and registration platforms such as Cvent, Bizzabo, Swoogo, or Splash, and CRM systems such as Salesforce is preferred Strong vendor management and contract negotiation skills Experience developing pre- and post-event integrated marketing programs Exceptional project management skills and ability to manage complex workstreams simultaneously Strong communication and cross-functional collaboration skills Cybersecurity, enterprise software, or B2B technology industry experience strongly preferred Experience with Federal or public sector event programs is a plus Willingness and ability to travel approximately 25-30% of the time, including weekends for event setup and teardown Core Competencies Demonstrates expertise in managing the end-to-end lifecycle of large-scale B2B events, including budget management, vendor negotiation, and logistics coordination. Proficient in developing integrated marketing strategies and analyzing event performance metrics to drive ROI. Highest-signal resume keywords Event Management Budget Management Vendor Negotiation Tradeshow Operations Project Management ATS Optimization Keywords Hard Skills Event Lifecycle Management Budget Forecasting ROI Analysis Exhibit Design Logistics CoordinationContract Negotiation Integrated Marketing Programs Performance Metrics Tracking On-Site Event Management B2B Event Marketing Soft Skills Communication Cross-Functional Collaboration Problem-Solving Leadership Time Management Industry Keywords B2B Marketing Event Management Cybersecurity Enterprise Software Public Sector Events Tools & Technologies Cvent Bizzabo Swoogo Splash Salesforce #J-18808-Ljbffr Jobtailor