Communications Specialist

The Communications Specialist is responsible for owning and executing external marketing communications across digital channels, ensuring high-quality, consistent, and on-brand content delivery. This role translates campaign direction and technical guidance into polished, audience‑ready content that represents the company accurately and credibly in the market. This role is open to candidates currently based in Buffalo, NY This is a hands‑on, execution role that sits between campaign strategy and tactical delivery. The Communications Specialist does not define campaign architecture or product strategy, but is accountable for how marketing shows up externally—every day. Key Responsibilities External Communications (Primary Ownership) Own execution of blog content, social media, and email marketing . Maintain a consistent external publishing cadence aligned to campaign priorities. Ensure messaging reflects approved narratives, terminology, and positioning. Content Production & Execution Own writing, editing, and refinement of marketing content. Translate campaign briefs and technical guidance into clear, compelling content. Adapt messaging for different channels and audiences while maintaining cohesion. Partner with designers and agencies to deliver complete, polished assets. Campaign Execution Leadership Lead execution of campaigns defined by the Program Manager. Build and manage content calendars and asset plans. Identify execution gaps early and proactively surface risks or needs. Brand & Quality Control Apply brand standards, voice, and narrative frameworks consistently. Own execution‑level quality control across all externally facing content. Ensure accuracy, clarity, and professionalism in all deliverables. Publishing & Channel Management Own scheduling, publishing, and coordination across external channels. Oversee publishing workflows and ensure deadlines are met. Coordinate with the Marketing Specialist for execution support where needed. Performance Tracking & Optimization Track channel‑level performance metrics (engagement, reach, consistency). Provide insights and recommendations to improve content effectiveness. Inform future execution decisions based on performance trends. Cross‑Functional Collaboration Coordinate with the Marketing Specialist and Director to support execution and scaling of content volume. Remain informed of product and engineering roadmaps as they impact messaging and timing. What This Role Is Not Not responsible for campaign strategy or architecture. Not the primary owner of technical translation or product positioning. Not an internal communications or sales enablement lead. Required 3–5 years of experience in B2B marketing, communications, or content execution. Strong long‑form and short‑form writing and editing skills. Experience executing multi‑channel marketing campaigns. Strong attention to detail and quality standards. Ability to manage multiple content streams simultaneously. Preferred Experience in technical, industrial, or complex B2B environments. Familiarity with campaign workflows and content calendars. Comfort working from structured briefs and messaging frameworks. Experience collaborating with product, engineering, or technical teams. Success in This Role Looks Like External communications are consistent, credible, and on‑brand. Campaigns are executed cleanly, on time, and with clarity. Content quality scales without degradation. Marketing shows up professionally and confidently in the market. Benefits For this U.S. based position, the expected pay range is USD 86,400 – USD 129,600 per year. This pay range includes base pay and short‑term incentives. The compensation range for this full‑time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job‑related skills, experience, and relevant education or training. Our Total Rewards package outlines all the benefits and support you’ll enjoy as part of the Schneider Electric team: Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well‑being programs, 12 holidays per year, and 15 days of paid time off per year. Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match. Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera. Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace. Support Your Community. We make a difference through volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits. Equal Opportunity Statement Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and inclusion is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here. Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct. #J-18808-Ljbffr Schneider Electric