Director of Sales

About the job Our mission Boom is on a mission to level the playing field for the 110+ million renters in the US by making housing more flexible, affordable, and rewarding. Boom is building a suite of rental financial services for renters and property managers, including applicant underwriting, rent payment reporting, rent reporting-as-a-service, and a number of integrations with the largest property management systems (PMS). Boom serves renters through the Boom App and property managers via the Boom Platform. Boom is led by second-time founder Rob Whiting (ex-BCG, Rubicon). It’s backed by investors such as Starting Line, Clocktower Ventures, Mischief VC (CEO of Plaid Zach Perret’s fund), Gilgamesh Ventures (Petal co-founders), and angels such as William Hockey (CEO of Column, founder/former CTO of Plaid) and Harry Stebbings. Boom has been profiled by Inman, Business Insider, HousingWire, and more. Opportunity Boom is looking for a Director of Sales to build and lead our revenue engine at a pivotal moment in the company’s growth. This is a hands-on role: you’ll own the number, build the team, and stay close enough to the deals to know exactly what’s working and what isn’t. We’re a Series A proptech company helping property management operators screen better tenants, reduce bad debt, and generate ancillary revenue. Our products (BoomScreen and BoomReport) are gaining real traction across multifamily, single-family, and manufactured housing — and we need someone to turn that momentum into a repeatable, scalable sales motion. You’ll be the first true sales leader at Boom. That means hiring your AEs, building the playbook, and being in the trenches with the team on high-value deals. We’re not looking for someone who manages from a dashboard — we want a builder who loves winning and can instill that culture in the people around them. Who is a good fit: a former quota-carrying AE who has successfully transitioned to sales management, loves coaching and developing reps, still gets a rush from working a big deal to closure alongside a rep, and can build processes without losing the hunger that drives pipeline. Who is not a good fit: someone who wants to manage from a distance, has never carried a bag themselves, needs a fully built sales org to plug into, or is looking for a low-accountability leadership role. What you’ll do Own the number. Be accountable for Boom’s new logo and expansion revenue targets across all verticals. Lead and grow the team. Recruit, hire, onboard, and coach AEs and BDRs — set the bar for activity, pipeline health, and close rates. Stay in deals. Teach your reps to win by working deals together, occasionally taking a front seat on complex enterprise opportunities. Build the sales playbook. Define Boom’s repeatable sales process — discovery frameworks, demo structure, objection handling, and competitive positioning. Forecast with discipline. Maintain accurate pipeline data in Attio, deliver reliable forecasts to leadership, and create a culture of CRM hygiene on the team. Drive outbound motion. Partner with BDRs and Marketing on outbound strategies, ICP targeting, and conference/field sales coverage. Own conference presence. Travel to key industry events (NMHC, MHI, NARPM, IMN) alongside the team to build pipeline and close deals. Lead cross-functionally. Align closely with Product on feedback loops, with CSM on handoffs, and with leadership on pricing, packaging, and go-to-market strategy. What you’ll need 6–10 years of B2B SaaS sales experience, including at least 3 years in a sales leadership role Proven track record of hitting and exceeding team revenue targets Experience as a quota-carrying AE before moving into management — you know what it takes to close, and have since proven success managing sales teams Ability to hire and develop high-performing sales talent Strong process orientation: you build structure without killing the hustle Comfortable in an early-stage startup environment — you’re used to incomplete playbooks and evolving priorities Sharp communicator who can run executive conversations and coach reps on the same day Experience selling into property management, real estate, or proptech is a strong plus Compensation Base salary: $175,000 On Target Earnings: $250,000 (with uncapped variable) Equity: competitive early-stage option grant Benefits of working at Boom Competitive salary with stock options Full healthcare coverage (health, dental, vision) including 50% coverage for dependents 15 days of Paid Time Off (PTO) per year + 3 sick days + all US federal holidays (11 in total) (note: we think unlimited PTO is BS and causes some employees to feel guilty when they take it) Company-issued laptop/MacBook Company-sponsored training & development Regular off-sites, retreats, and other company-sponsored events and travel opportunities