Director of Performance Marketing - Sightseeing Portfolio

About TopView

TopView creates one-of-a-kind experiences by land and sea for tourists and locals around the world. Our portfolio includes hop-on hop-off bus tours, sightseeing cruises, bike rentals, and curated experiences such as Tea Around Town and North Pole Express. We currently operate in New York, Philadelphia, Washington DC, Atlanta, Houston, Dallas, Austin, Chicago, Miami, Los Angeles, San Antonio, Phoenix, and London, with plans to expand to Boston, Las Vegas, and additional markets in the coming years.

Over the past decade, TopView has achieved rapid vertical and horizontal growth. As we enter our next phase of expansion, we are seeking highly ambitious, commercially minded professionals to help scale the business further.

At TopView, we are results-driven. Ambitious, agile, and competitive, we thrive in a fast-paced environment by leveraging automation, data, and operational efficiency. If you are ready to build something meaningful and scale at speed, we would love to meet you.

The Role

We are seeking a commercially driven, data-obsessed leader to own revenue growth across our sightseeing portfolio — TopView Sightseeing, Liberty Cruise, and Bike Rental Central Park. 

You will be responsible for building a scalable and profitable demand engine across high-volume tourism markets. This role focuses on maximizing revenue and improving ROAS across our sightseeing products while building a repeatable growth playbook that can support future market expansion. You will operate with a strong P&L mindset and be fully accountable for marketing-driven revenue performance. This is a full-time, on-site position at our corporate office in Dallas.

Responsibilities

1. Revenue Ownership

• Own marketing-driven revenue targets by market and product.
• Translate company financial goals into Conversions, Conv. Rate, AOV, and ROAS targets.
• Lead go-to-market strategy for new market/product launches with clear revenue milestones.
• Improve blended revenue efficiency and contribution margin.

2. Performance Marketing Strategy

• Own and optimize the performance marketing ecosystem across all digital channels.
• Drive customer acquisition through Paid Search, Paid Social, and other paid media.
• Expand organic demand through SEO, including optimization for AI-generated search results.
• Manage OTAs (Online Travel Agency), affiliate partnerships, and retargeting.
• Continuously test new channels and reallocate budget to maximize ROAS.

3. Conversion Optimization

• Lead website A/B testing to improve conversion rate and revenue.
• Identify booking friction and implement improvements to increase conversions.
• Optimize landing pages, merchandising, and booking flow to increase revenue per visitor.

4. Competitive & Commercial Strategy

• Monitor competitor pricing, offerings, and promotions across sightseeing markets.
• Develop strategies to strengthen competitiveness in aggressive tourism markets.
• Lead pricing strategy to balance demand and profitability.
• Develop promotion strategy to drive demand while protecting margins.
• Create product packaging and bundling strategies to increase AOV.

Requirements

• 8–12+ years in revenue, performance, or growth marketing, with 3+ years in a senior leadership role with direct ownership of meaningful revenue targets.
• Experience in high-growth eCommerce or D2C (Direct-to-Consumer) environments.
• Proven ownership of meaningful revenue targets and multi-channel marketing budgets.
• Demonstrated ability to scale revenue efficiently.
• Strong P&L fluency — experienced in forecasting, pricing strategy, and ROI modeling.
• Extremely revenue oriented, highly analytical, data driven, and tech savvy.
• Proven ability to build and lead high-performing teams with strong cross-functional collaboration.
• Thrive in a fast paced and high pressure environment.
• This position requires 50+ hours per week on average.

TopView Offers Comprehensive Benefits Including:

• Performance bonus
• Paid time off
• Health insurance (medical, dental, vision)
• More

Compensation:

Base salary $160k - $180k plus bonus