Regional Brand Strategist, Southwest

Regional Brand Strategist, Southwest

If you have an interest in being part of one of the fastest growing industries in the nation, you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

Position Summary: This role helps to execute Trulieve's brand strategy, responsible for the supervision and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels in Arizona market. Responsible for end-to-end brand execution—from creative briefing to activation execution—this leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment.

Responsibilities:

• Participate in development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals for branded products.
• Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.
• Lead brand and product launches in AZ collaborating with internal teams (marketing, creative, digital, R&D, L&D, retail, compliance) and external agencies; inclusive of initial training for the retail teams, sustained support post-launch and analysis.
• Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams.
• Serve as connection from AZ market to National Brand Marketing team, ensuring that the Brand is partnered with state marketing team for creative briefs, marketing communications for retail, product information, and promotions.
• Responsible for maintaining brand consistency and synchronicity across markets.
• Work with Brand Marketing Specialist to ensure swag options meet compliant regulations and are executed seamlessly at store-level for each activation.
• Work with Social Media team to ensure relevant market content is conducted and shot for each brand.
• Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.
• Comply with all security policies and procedures in each territory.

Qualifications:

• Bachelor's degree preferred
• 4+ years of experience in a marketing and/or retail related role
• Brand Marketing experience is highly preferred
• Understanding of brand partnerships/collaborations preferred
• Understanding of Go-To Market Product strategy

Additional Requirements:

• Proficient use in the suite of Microsoft office products.
• Exceptional writing abilities regardless of the subject-matter
• Excellent organizational and time management skills and the ability to prioritize while working on multiple projects
• Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
• Ability to influence co-workers including leadership.
• Proactive, self-starter
• Detail-oriented, collaborative, and creative team-player
• Must be able to work in a fast-paced, fluid environment under intense deadlines

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.