Senior Marketing Director of Digital Strategy

Senior Director Of Digital Marketing Strategy

Reporting to the VP of Digital Customer Experience for the Performance Coatings Group (PCG), the Senior Director of Digital Marketing Strategy will lead the transformation of PCG's digital and marketing capabilities across our industrial divisions. This role combines strategic leadership in digital customer experience, eCommerce, marketing technology, and Web CMS with operational oversight of shared services, and digital platform governance. The Senior Director will be highly influential driving measurable outcomes with internal and external customer satisfaction, new whitespace opportunities, and digital engagement by aligning cross-functional teams across Marketing, IT, Operations, Sales and Finance. This digital leader will bring an AI-first mindset, helping the digital marketing organization responsibly identify, prioritize, and scale AI-enabled ways of working that improve customer experience, marketing effectiveness, team productivity, and business impact.

This position will require at least 20% travel. This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115. Successful candidate will be required to sign a Protective Non-Solicitation Agreement where permitted by law. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Responsibilities

Digital Strategy & Customer Experience

• Lead the definition, prioritization and governance of a multi-year digital roadmap tied to business goals, customer experience and global scalability.
• Collaborate with stakeholders across business units and IT to build the best possible experience for existing and prospective customers.
• Champion an AI-first mindset across the digital organization by identifying practical AI use cases, enabling responsible adoption, and guiding teams through new ways of working in partnership with the centralized AI teams.
• Define the digital marketing and customer experience success criteria and metrics and aligns them with the Group's strategic goals.
• Work in partnership with IT to ensure that the organization has the right portfolio of tools to deliver the marketing strategy and meet the business goals.
• Articulate and champion the digital vision and strategy across internal stakeholders to support and ensure the alignment, budget, and change management required to create and sustain PCG wide digital marketing capabilities.

Leadership & Operational Planning

• Act as a transformation champion, aligning cross-functional stakeholders across Sales, IT, Marketing, Operations, Infrastructure, and Finance to shared digital outcomes.
• Manage the business team responsible for PCG website strategy, Operations and UX
• Research, Build and Present business cases linking to digital investment to ROI.
• Lead governance and steering committees to prioritize initiatives, allocate resources and ensure alignment with goals.
• Act as a persuasive communicator and change agent, securing executive buy-in and driving adoption of new tools, platforms and processes
• Promote transparency, shared learning, and cross-team alignment through regular communication, reporting and stakeholder engagement.

Websites

• Lead strategy and prioritization program to rationalize, consolidate or update Sherwin branded and private label websites across the globe.
• Oversee launch of planned website experiences
• Manage Agency relationships, timelines, and project management
• Ensure a consistent branding message and alignment through VOC research and insights
• Ensure compliance, security, and privacy across digital platforms.

Digital Tools & Innovation

• Lead strategy and scaling of customer-facing digital tools that enhance workflows and productivity. Integrate digital tools across websites, eCommerce, CRM, and data platforms.
• Design and manage a connected Martech architecture that powers personalized and automated customer engagement.
• Leverage AI and automation to improve business outcomes. Drive innovation from concept to scaled impact.

Ecommerce & Digital Self Service Tools

• Drive the Global eCommerce Strategy for Industrial businesses through discovery and unlocking new fulfillment models.
• Build the strategic roadmap to implement and maintain scalable and reusable capabilities to support multiple businesses, segments, and regions.
• Establish and implement a customer segmentation model that shifts lower-volume customers to digital-first engagement, enabling Sales to focus on high-potential relationships.

Building Talent and Digital Skillsets Across the Organization

Build and develop a high performing digital team through selecting, hiring, planning, and developing individuals to enhance their job performance. This supports our goals of creating a high-performance culture and increasing global focus.

• Makes appropriate selection decisionsCompares candidate strengths to selection criteria.
• Establishes performance & development planIdentifies activities using diverse learning methods; defines success measures.
• Creates a learning environmentCreate digital learning capabilities across all of b2b industrial talent
• Promotes recognitionAcknowledges individual performance and contributions.
• Champions diversity and inclusionAdvocates for diversity; initiates inclusive recruiting and development; confronts inappropriate behavior.

Qualifications

Minimum Requirements:

• Must be at least eighteen (18) years of age
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
• Must have a Bachelor's degree or higher in Business, Marketing, or Communications.
• Must have at least ten (10) years of digital marketing, ecommerce & technology leadership experience leading cross functional teams and large complex programs
• Must have at least five (5) years of digital strategy experience
• Must have at least one (1) year experience in digital marketing, Digital Customer Experience in B2B
• Must have a deep understanding of the evolving digital marketing and MarTech and AI landscape
• Must have at least one (1) year experience with AEM and or Adobe tools, Shopify, Ecommerce technology is preferred
• Must have at least one (1) year experience with Microsoft Office products

Preferred Qualifications:

• Have a Master's degree in business, marketing, communications, or related field.
• Have experience in the coatings industry

About Us

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life with rewards, benefits and the flexibility to enhance your health and well-being Career with opportunities to learn, develop new skills and grow your contribution Connection with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commuteit matters to us. A general description of benefits offered can be found at Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.