Strategic Relationship Marketing Director

Strategic Relationship Marketing Director

Franklin Templeton is a leading asset management firm with a 75-year history of innovation and a commitment to being a trusted partner for our clients. Our brand is built on reliability, expertise, and forward-thinking solutions. The US Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs. We are seeking a Strategic Relationship Marketing Director, responsible for developing and leading the execution of a marketing strategy for our US wealth and global enterprise businesses.

The ideal candidate is a creative and strategic thinker with a digital-first and resource-sensitive mindset. They should be adept at creating and executing comprehensive marketing plans, collaborating with cross-functional teams to align marketing efforts with organizational goals, and managing successful client relationships. A strong collaborator and self-starter, the ideal candidate will have a proactive approach to work, anticipating needs and demonstrating strong attention to detail while being willing to constructively challenge the status quo and bring fresh ideas to the table.

How You Will Add Value

Develop and execute a strategic marketing plan

• Partner closely with the Head of US Marketing to lead a comprehensive marketing strategy for the US wealth and global enterprise business that is consistent with the priorities across strategic account and sales leadership.
• Lead a team of marketing managers and specialists responsible for the implementation of this strategy via defined engagement, including: content development, email campaigns, web, multi-media, events, sponsorships and promotional plans for key mandates.
• Build and mentor high-performing teams, fostering an inclusive and results-driven team culture.
• Contribute to budget management, ensuring strategic allocation of resources to achieve strategic goals.
• Responsible for implementing marketing tactics aimed at building brand awareness and increasing engagement in the investment strategies Franklin Templeton offers as well as the products and solutions offered by our key distribution partner firms.
• Accountable for continuous evaluation of marketing plan to determine efficacy and incorporate any ways to further evolve and improve throughout the year.

A focus on collaboration across the organization

• Partner with the Head of US Marketing on key initiatives meant to support the overall organization's priorities.
• Actively participate in high-level strategic decision-making processes, contributing to the development of recommendations for senior management.
• Ensure that team efforts are aligned with broader organizational objectives, fostering a cohesive and unified approach to achieving company goals.
• Foster long-term, strategic partnerships, both inside and outside of the organization, that are critical for joint business success, ensuring mutual benefits and sustained growth.
• Establish and maintain close relationships across our partner firms' marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns.
• Align with sales and strategic account teams to create the right messages and content to be leveraged in market, with ongoing connectivity as to how resources are being used and how we can continue to evolve and improve the process going forward.
• Make strategic decisions that balance competing priorities and require significant judgment in ambiguous situations.

New mandate/product launch support

• As new products are launched, work in close partnership with sales, strategic accounts and our partner firms to establish key deliverables to help support new product launches.
• Create and lead the execution of launch strategies that incorporate great consideration for how best to enable our partners, train them on key resources and continually check back after launch to consider day 2 needs.

Campaign and content development and deployment

• Develop and lead the execution of product and thematic campaigns supportive of key priorities.
• Employ a data-driven approach for all marketing campaigns and share actionable insights with our sales partners.
• Identify opportunities to grow the business through marketing-led initiatives that engage a target audience through lead nurturing.
• Employ a comprehensive marketing brief process, bringing together colleagues across all marketing functions to determine how best to go to market as quickly and effectively as possible, always being clear as to the intended goal and how best to measure success.

What Will Help You Be Successful In This Role

• Bachelor's degree or equivalent experience
• 10+ years' experience in financial services industry, preferably in sales or marketing
• Proven management experience, including leading and developing teams.
• Series seven and 63 desired. Series 24 a-plus
• Strong collaboration and stakeholder management skills
• Strategic, creative, and results oriented mindset
• High attention to detail and proactive approach

Franklin Templeton offers employees a competitive and valuable range of total rewardsmonetary and non-monetarydesigned to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program. We expect the annual salary for this position to range between $160,000 - $200,000, depending on location and level of relevant experience, plus discretionary bonus.