Director Addressability Platform Business Development

: LiveRamp is the data collaboration platform of choice for the world's most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. Job Responsibilities: In this role, you will be part of one of LiveRamp's most important initiatives - driving the success of platform adoption of our Addressability products and the Authenticated Traffic Solution. You'll be responsible for coordinating closely with commercial, product, and implementation teams to educate platforms on our offering, and ensure platforms successfully deploy RampID and addressability integrations. You and the Platforms Addressability team will be responsible for overseeing the conversion of several hundred platforms from cookie-based integrations to RampID integrations. You'll succeed by creatively architecting and assembling our addressability products for different use cases and business problems, handling technical workflows and inquiries, and communicating clearly with platform clients while coordinating internal stakeholders and processes.

• Partner strategy and thought leadership - help LiveRamp's most important partners set strategy and navigate industry changes such as signal loss, cookie deprecation, mobile ad ID obfuscation, as well as regulatory and legislative data privacy trends.
• Mobile platform business development - work with our publisher business development team to identify key targets and sign partnerships with mobile adtech platform partners such as SSPs, DSPs and MMPs. You'll build a plan to get these partners on board, see their integration through to completion, and build a plan to scale the partnership. Global Platform Expansion - LiveRamp is a global company and Addressability is a global initiative. As such, we want to make sure every platform is using our Addressability solutions in every market. You'll work to extend contracts and integrations across all of our markets and work with local market teams to partner with regional platforms.
• Platform Presentations, RampID Go-to-market Plan Development - you will work with the field and product teams to ensure that every platform in your book of business has a future-proofed integration and GTM plan build an integration on RampID and make the partnership a win-win for LiveRamp and the platform.
• Cross-Team Collaboration - You'll work closely with the commercial teams, while recognizing that both teams have different immediate priorities and incentives.
• Contracting - You'll oversee contracting with platforms for RampID and help provide advice to the commercial leads.

Qualifications:

• 3-5 years experience in the AdTech ecosystem - and passionate about the free and open internet
• 1-3 years in an external client-facing role (e.g. consulting, finance, sales, etc.), great EQ is essential.
• Scrappiness. We don't have all the answers, but you'll need to find them.
• Great communication skills internally and externally. Prompt response and action when needed, people rarely need to follow up with you.
• Excellent project management skills must be able to track work streams across various stakeholders and ensure deadlines are met.
• Remarkably strategic, driven, and very entrepreneurial.
• Super independent and self sufficient. You need little management, only coaching and mentorship.
• Type S(tartup) personality: smart, ethical, friendly, cross-functional, hardworking and proactive

Preferred:

• Prior experience in Sales Engineer, Solutions Engineer / Consultant role.
• Bachelors and/or Masters degree in a technical discipline (Computer Science, Technology, Engineering, Math) or other quantitative field
• Ability to work in ambiguous environments with little direction
• Technical experience with analytical tools, methodologies and design
• Willingness and desire to learn and adopt new skills - both technical and non-technical - in order to craft and deliver the best solutions.

T he approximate annual compensation range is $115,000.000 to $150,000.00. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team #LI-Remote More about us: LiveRamp's mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.