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Marketing & Communication Manager

Full-time

Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing & Communication Manager based in United States. This role leads the development and execution of an integrated marketing and communications strategy across internal and external channels. You will serve as a key steward of the brand, ensuring consistent messaging, high-quality content, and cohesive communications across the organization. The position combines strategic planning with hands-on execution across digital marketing, social media, web content, publications, public relations, and events. You will work closely with diverse business teams to create campaigns and materials that support market expansion, customer engagement, and broader business objectives. The role also involves analyzing audience and campaign performance to improve reach, effectiveness, and return on marketing investment. This is a highly collaborative, entrepreneurial environment suited to an organized marketing leader who can manage multiple priorities while maintaining strong attention to detail. Accountabilities: - Develop and implement an overarching brand and communications strategy aligned with organizational mission, values, business priorities, and growth objectives. - Build brand awareness through digital channels, printed materials, marketing collateral, social media, web content, publications, and other communications initiatives. - Maintain consistent application of brand identity and messaging standards across the organization, educating stakeholders and addressing inconsistencies when identified. - Plan, research, write, edit, and coordinate the production of internal and external publications, including corporate newsletters, strategic communications, annual reports, press releases, narratives, and other written materials. - Develop and execute a social media strategy aligned with organizational objectives, including campaign planning, content development, monitoring, and continuous improvement.

- Maintain and enhance website content, ensuring information remains accurate, relevant, consistent, and aligned with established content and graphic standards. - Create and maintain style guidelines and content standards to support consistent messaging and presentation across marketing and external-facing materials. - Collaborate with business units and stakeholders to understand customer groups, industry needs, capabilities, and market opportunities and translate those insights into effective marketing initiatives. - Identify and manage participation in relevant trade shows and conferences based on strategic objectives, target customers, geographic priorities, and organizational capabilities. - Develop communications materials from planning and research through writing, editing, creative direction, production, printing, and distribution. - Track website analytics and evaluate content performance to determine whether communications are reaching and engaging target audiences effectively. - Manage routine website evaluations, including search engine optimization initiatives, and assess social media performance to identify the most effective channels and approaches. - Manage publication distribution processes and conduct systematic evaluations to improve quality, reach, and cost effectiveness. - Manage approved marketing funding in accordance with budget guidelines and provide input for annual marketing budget planning. - Collaborate, facilitate, and lead initiatives across geographically dispersed teams, business units, and varied management environments. - Develop analytical reports by bringing together data from multiple sources and translating findings into clear, compelling business narratives. - Apply emerging AI tools, including platforms such as Microsoft Copilot, ChatGPT, or similar solutions, to support marketing and communications activities where appropriate.

Vacancy posted 12 days ago
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