Product Marketing Manager

Product Marketing Manager

Eurofins US Food is seeking a creative, detail-oriented, and strategic Product Marketing Manager to support the development and execution of marketing initiatives across assigned service lines. This role blends digital marketing execution with product marketing strategy to drive awareness, engagement, and growth in the food, feed, and dietary supplement testing markets.

The ideal candidate will be a collaborative team player with strong communication skills, a passion for science-based marketing, and the ability to manage multiple priorities in a fast-paced environment.

Product Marketing Support

• Assist in developing and executing marketing strategies for assigned service lines.
• Support market research and trend analysis to identify growth opportunities.
• Help create compelling content that resonates with current and prospective customers.
• Contribute to the development of value propositions, marketing tools, and campaigns.
• Collaborate with cross-functional teams to support thought leadership and service promotion.
• Serve as project manager for content creation, video production, promotional campaigns, etc.

Digital Marketing Execution

• Manage webinar logistics including email communications, platform setup, and coordination.
• Respond to cross-functional marketing requests and support collaborative efforts.

Strategic Input & Optimization

• Provide recommendations to improve engagement, reach, and platform performance.
• Share insights and contribute to the development of new marketing approaches.

Additional Marketing Support

• Assist with internal communications, event promotion, and ad hoc marketing projects.
• Act as the primary liaison for freelancers and external partners, including PR firms, advertising agencies, and other vendors.

Qualifications

• 5+ years of experience in marketing, customer support, sales or communications.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple priorities.
• Familiarity with project management tools.

Preferred

• Experience in the food, nutrition, or scientific testing industry.
• Understanding of basic scientific principles and terminology.
• Experience with marketing automation platforms.
• Bachelor's degree in marketing, communications, or a scientific discipline (e.g., food science, chemistry, microbiology).
• Reside within commutable distance to Madison, WI.

Core Competencies

• Business Acumen
• Strategic Agility
• Creative Thinking
• Influencing Others
• Continuous Improvement

Additional Information

• Flexible remote work environment.
• Opportunity to contribute to a mission-driven organization.
• Collaborative and supportive team culture.
• Professional development opportunities.
• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer. Eurofins USA Food Testing is a Disabled and Veteran Equal Employment Opportunity employer.