Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator is responsible for coordinating and executing digital and print campaigns for library programs and other campaigns. Duties include creating digital and print content in line with library branding, recording data from campaign results to add to future reports, and monitoring the library's social media channels and website. Works with electronic media, digital marketing, print, face-to-face settings, and in front of audiences.

Essential Job Functions:

• Contributes to creating, researching, writing, and designing all newsletters (Lines & Links and Lines & Links Lite).
• Contributes to the content, appearance, usability, and efficiency of external and internal communications, including proofreading of content.
• Consistently follows brand and style guidelines.
• Develop and assist in the creation and design of emails, flyers, bookmarks, posters, and other materials for the library system. Disseminate materials by deadlines.
• Assists in maintaining digital signs in branches by scheduling posts, announcements, and other library information.
• Creates and schedules social media advertisements and positively engages on social sites while maintaining library branding.
• Contributes to efforts on the front and back end of the website (WordPress).
• Attends pertinent seminars and workshops to stay relevant to marketing trends.
• Attends library events to promote GCPL and to take photos and videos for marketing usage.
• Contributes and creates mechanisms for internal and external evaluation of engagement initiatives and deliver reports on statistics, initiatives, and integrated marketing campaigns.
• Operates various office machines including PC, printers, scanners, digital cameras, copy machine, duplicator, cutting machine, laminator, others.
• Helps maintain email and mailing lists.
• Other marketing duties as assigned.

Minimum Knowledge, Skills, Abilities and Other Characteristics:

• Excellent writing, editing, and proofreading skills with attention to detail.
• Strong knowledge of Microsoft Office Suite, WordPress, Adobe CC, Graphic Design, and email marketing.
• Strong prioritization, organization, and project management skills.
• Strong knowledge of various digital marketing and analytical tools such as Google Analytics and content management systems.
• Experience with Facebook, and Instagram.
• Ability to work with vendors, staff, and other libraries.
• Photography, videography, and knowledge of Rise Vision and Sprout Social are a plus.

Minimum Education, Experience, and Licensing Requirements:

• Bachelor's degree in English, journalism, marketing, or other related field.
• Language skills: excellent writing and verbal communications skills, ability to compose letters, website material, newsletter articles, and other written materials, speak professionally and courteously, and respond to questions from stakeholders, staff, general public, and board members.
• Other requirements: outstanding organizational skills, strong team player, ability to work independently, familiarity with library industry. Also, ability to work flexible hours some weekends.
• A valid driver's license is required to operate library-owned vehicles and an acceptable driving record must be maintained at all times.
• Successful completion of a background check.

Physical Requirements:

• Ability to operate objects, tools, or controls including computers, phones, and office equipment.
• Competence in completing tasks that involve reading or visual inspection, with or without visual aids.
• Physical demands: the physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this position (frequent talking and/or hearing; regular sitting; some standing, walking, and lifting boxes of promotional items, books, other items weighing 40 pounds or more).
• Office environment, some travel around Geauga County, occasional travel to conferences and other libraries.