Digital Marketing Manager

Senior Manager of Digital Experience - Web

Cooley is seeking a Senior Manager of Digital Web Experience - Web to join the Marketing and Business Development team.

Position summary: Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience - Web supports the strategy, performance, and governance of the firm's digital properties. This role helps deliver a scalable, data-driven web experience that enhances client engagement and aligns with Marketing & Business Development priorities. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• Web Strategy & Ecosystem: Lead the strategic vision and day-to-day operations for the firm's digital properties, transforming the website into a proactive growth platform and lead-generation engine.
• CMS Business Ownership: Serve as the primary business owner for the Content Management System (CMS) and related web technologies, directing the technical roadmap and platform modernization.
• Resource Management: Direct onshore UX/UI designers and offshore development teams to deliver continuous site enhancements, feature releases, and maintenance.
• Platform Health & Quality: Responsible for the overall health, accessibility, and performance of digital platforms, ensuring a high-fidelity user experience and optimal page-load speeds.
• Client Journey Support: Design and optimize web-based client journeys, ensuring the digital experience supports seamless transitions from email, search and social to conversion and contact.
• Digital Metrics & Insights: Lead the analytics strategy for the web, utilizing heatmapping, user-flow analysis, and conversion tracking to report on site health and strategic impact.
• Collaboration: Partner across Marketing and Business Development organization to ensure the website is a high-performance vehicle for the firm's narrative and a primary validator for the partner-led sales process.
• Transformation Roadmap: Collaborate with Tech, IT, and external agencies on the long-term digital roadmap, prioritizing features that support the firm's "Always Ready" infrastructure.
• Global Governance & Standards: Manage the governance framework for web updates, ensuring all digital content adheres to brand standards, taxonomy standards, SEO/AEO/GEO best practices, and legal requirements.
• People Leader:
  • Serve as direct supervisor and mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 7+ years of directly applicable experience (e.g., web operations, digital operations, or related field)
• Proven experience with CMS/Web technologies, including and DAM
• Strong understanding of SEO, AEO and GEO
• Comfortable and familiar with UX/UI design

Preferred:

• Bachelor's degree
• Supervisory experience

Competencies:

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Ability to drive projects to completion and achieve goals
• Strong judgment
• Effective teamwork and collaboration skills across teams and departments*
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Effective presentation skills
• Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
• Excellent strategic and analytical skills
• Multimedia, multichannel content strategy and storytelling skills
• Ability to learn the legal industry and apply content strategy, production and distribution in a law firm environment
• Proven ability to manage, coach and motivate

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.