Paid Social Media Buyer, Meta Ads (Part-Time, Freelance)

Paid Social Media Buyer, Meta Ads (Part-Time, Freelance)

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Remote | ~20 hours/week | $40/hour | Starting ASAP

The Growth Directive is looking for an experienced Paid Social Media Buyer to own the day-to-day management and optimization of Meta advertising campaigns across a portfolio of health, wellness, and other regulated-industry clients.

You'll work closely with our Fractional CMO and Growth Studio team to translate growth strategy into high-performing paid social campaigns. This is a hands-on, client-facing role for someone who is highly analytical, proactive, organized, and comfortable independently owning campaign execution and performance.

What you'll be working on

• Own Meta advertising campaigns from launch through ongoing optimization
• Monitor performance, pacing, and budgets across multiple client accounts
• Optimize campaigns against ROAS, CPA/CAC, CTR, conversion rate, and other core KPIs
• Analyze campaign and funnel performance to identify trends, issues, and opportunities
• Develop weekly performance reporting with clear insights and recommended next steps
• Identify and prioritize testing and optimization opportunities
• Analyze creative performance and collaborate with the broader team on creative testing strategy
• Maintain organized campaign structures and documentation
• Communicate proactively with internal team members and clients
• Participate in client calls and clearly articulate performance, learnings, and recommendations

What we're looking for

• 5+ years of hands-on Meta media buying experience , ideally in an agency or consultancy environment
• Experience managing multiple client accounts simultaneously
• Experience advertising within regulated industries is required
• Experience managing accounts across a wide range of monthly budgetsStrong understanding of how campaign structure, testing strategy, optimization, and budget allocation should adapt based on account size and available spend
• Strong understanding of performance marketing fundamentals and full-funnel measurement
• Ability to interpret performance data and turn it into clear, actionable recommendations
• Excellent written and verbal communication skills
• Comfortable working directly with clients and senior marketing leaders
• Availability for approximately 20 hours/week, with flexibility to accommodate client meetings, team syncs, and time-sensitive needs during U.S. business hours.

Required Qualifications

• Advanced proficiency with Meta Ads Manager
• Strong working knowledge of GA4, Meta Pixel, and Conversion API
• Experience working collaboratively with marketing strategists and senior growth leaders
• Proven experience independently managing and optimizing Meta accounts across a range of budget levels, from ~$30K/month through $1M+/month
• Demonstrated ability to make sound optimization and testing decisions based on the economics, scale, and available data of each individual account

You're likely a strong fit if

• You take ownership of your accounts and proactively identify what needs attention
• You can look beyond surface-level platform metrics to understand what is actually driving performance
• You're equally comfortable managing a leaner account with limited testing bandwidth and a high-spend account with significantly more data and complexity
• Are dependable and communicative: you hit deadlines, flag issues early and keep the team updated without being chased. You're able to clearly communicate what's working, what isn't, and what you recommend doing next with clients
• You're comfortable making optimization decisions independently while knowing when to escalate or collaborate
• You can turn a strategic direction or rough concept into a clear execution plan
• You pick up on feedback quickly and adapt in real time
• You're highly organized and comfortable managing multiple accounts and priorities
• You're able to work effectively and independently in a collaborative remote-work environment
• You have experience in telehealth, supplements, aesthetics, or other regulated categories

What you'll get

• Close collaboration with an experienced Fractional CMO and growth team
• Exposure to a diverse portfolio of health, wellness, and consumer brands
• The opportunity to own meaningful client work and directly influence growth strategy
• Flexible, remote work within a growing boutique consultancy
• Opportunity to expand your role as our client portfolio grows

To Apply

Please submit your resume and a brief cover letter outlining your interest in the role, relevant Meta advertising experience, experience working within regulated industries, examples of the types of accounts and budgets you've managed, and your current weekly availability, to our Chief of Staff, Christine at

What to Expect

Our hiring process is designed to help us understand both your technical expertise and how you approach performance marketing:

1. 15-minute screening interview to discuss your background, experience, and availability during core hours of operation
2. 30-minute interview with the Hiring Manager to dive deeper into your media buying expertise, account management approach, and problem-solving style
3. Paid trial project where you'll develop a campaign plan for improving the performance of an account. The exercise is designed to showcase your strategic thinking and approach to planning, execution, and optimization, and you'll be compensated for your time.

About The Growth Directive

The Growth Directive is a boutique growth consultancy specializing in helping health and wellness startups create and implement high-growth strategies. xhyhwjd We bridge strategy and execution, working closely with clients to scale through data-informed marketing initiatives.