Counselor - Outreach Specialist (SSP IB)

Salary and Benefits Salary Range: $4,482.00 per month to $6,342 per month. The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $4,482.00 per month to $5,412.00 per month. Cal State East Bay offers a broad range of benefits that includes medical, dental, vision, retirement (CalPERS), 401k, 457, 403(b), dependent and health care reimbursement accounts, life insurance, vacation and sick, 14 paid holidays, one personal holiday and tuition fee waiver. For more information on the benefits program, please visit our benefits website. The CSU Total Compensation Calculator demonstrates the significance of our benefits package. Classification Student Services Professional IB About Cal State East Bay Cal State East Bay's beautiful main campus is located in the Hayward hills with panoramic views of the San Francisco Bay shoreline. Situated above the city of Hayward, the campus offers an ideal setting for teaching and learning and yet easy access to the many cities along the bay. The University has a satellite campus in Concord, a professional development center in Oakland and a significant presence online. Founded in 1957, Cal State East Bay is one of 23 universities of the California State University system (CSU). Cal State East Bay is recognized as a regionally engaged and globally oriented university with a strong commitment to academic innovation, student success, engaged and service learning, diversity, and sustainability. About The Position Review of applications will begin on May 13, 2026. The Office of Student Outreach provides comprehensive services to prospective students, current students, staff, faculty, and members of the community-at-large seeking University information or services concerning outreach, pre-admission advising, transfer credit evaluation and financial aid. This position conducts a full range of enrollment services activities. Under the general supervision of the Director of Student Outreach, this position specializes in generating, cultivating, advising, converting, and yielding prospective students within a defined market territory as well as supporting efforts to meet the University's overall new student enrollment goals. Responsibilities Under the oversight of the Outreach Director and outreach counselors, work to generate, cultivate, convert, and yield new student inquiries from within a defined market by providing outreach and recruitment services. In conjunction with outreach Counselors, assist with the oversight of territories and conduct recruitment travel to high schools and community colleges statewide and represent the University at college fairs, counselor conferences, at other events, and in professional organizations. Deliver presentations, college fairs, workshops and other educational services from campus partners/departments (i.e. SEAS, EOP, academic programs, etc.) designed to encourage and facilitate college admissions and enrollment. Input information into Salesforce on all student interactions including phone calls, in person and online appointments, emails, and all other contact. Extract and review lists of students for proactive outreach during the recruitment cycle. Develop and sustain relationships with high schools and community colleges by being conversant in the University's academic and extracurricular opportunities, being data informed, and projecting a positive professional demeanor and appearance. Serve as a resource for students, schools, and community-based organizations and conduct ongoing communication (direct mail; electronic, telephone) with prospects, applicants, and admitted students. In conjunction with outreach counselors, occasional visits will be made to select territories in Southern California, including but not limited to the regions of Pasadena, San Bernardino, Ontario, Riverside (Inland Empire), Los Angeles, Orange and San Diego counties. Provide accurate, ethical, and up to date pre-admission and initial financial aid advising. Exhibit cultural competency as well as sensitivity to those from diverse economic backgrounds. Maintain familiarity with, and effectively communicate CSUEB marketing messages and craft communications conforming to the University's message platform, Enrollment Services communication plans, and in keeping with the University communication style guide. Regularly reference, retain, recall, and apply CSU and CSUEB recruitment & admissions policies & procedures. Advise students and their family members on CSU admission requirements and eligibility, CSUEB's impaction – as appropriate, as well as general financial aid information by way of informational presentations on CSUEB, the CSU system, admissions, and financial aid. Provide institutions with needed/requested information as appropriate. Follow through in a timely manner on all requests for information/assistance. Serve as a liaison between prospective students and admissions/financial aid personnel to ensure accurate and timely evaluation and communication. Assist with Welcome Center duties as needed including providing coverage when needed, information sessions for campus visitors, and pre-admission appointments hosted in the center. Provide virtual counseling to prospective students, applicants, and admitted students at various points in the enrollment funnel. Crosstrain on fulfillment center duties, serving as back up in absence of fulfillment center coordinator. Provide general information and service for all Enrollment Management functions. Respond to electronic and telephone inquiries in a timely fashion (e.g. 24 hours) and deliver service in the areas of pre-admission/recruitment, admissions, records and registration, graduation evaluation, and financial aid. Provide information to prospective and current students needed to successfully academically meet admissions requirements, complete the admission & financial aid application processes, or progress as a CSUEB student. Provide transcript evaluation service to prospective students to inform students of requirements for admission. Assist the Office of Admissions with coordinated transcript evaluation service. Regularly and accurately reference and apply EM policies and procedures. When answering calls or responding to electronic inquiries to deliver exceptional & courteous service, transferring callers or forwarding emails to other EM specialists only when absolutely necessary. Actively problem-solve and employ appropriate independent judgment in dealing with those inquiring. Know, embrace, and effectively communicate the CSUEB marketing platform. Communicate the benefits of a CSUEB education. Participate in ongoing comprehensive cross-training efforts within the EM. Participate in the development of work teams within EM. Special projects or unanticipated needs may result in other duties being assigned. Staff and complete tasks at on-campus events at the direction of the event coordinator. Experience Minimum Qualifications: Equivalent of one (1) year of experience in professional Student Services work at the entry trainee level. Equivalent amounts of graduate level job‑related education may be substituted for the required experience. Education Equivalent to graduation from a four‑year college or university in one of the behavioral sciences, public or business administration, or a job‑related field. Additional specialized experience during which the applicant has acquired and successfully applied the knowledge and abilities shown above may be substituted for the required education on a year‑for‑year basis. Knowledge and Abilities Working knowledge of the methods and problems of organization and program management. Research and interviewing techniques. Principles of individual and group behavior. The ability to rapidly acquire such knowledge of the organization, procedures and activities of the specific campus to which the position is assigned. Knowledge of basic principles, practices and major trends in the Student Services field to which assigned. Ability to rapidly acquire a working knowledge of the specific objectives of the campus Student Services program and its relationship to the total campus operation. Ability to interpret and apply program rules and regulations. Gather and analyze data; reason logically, draw valid conclusions and make appropriate recommendations. Present clear and concise information orally and in written reports. Establish and maintain cooperative working relationships with faculty, CSU administrators, student organizations and other private and public agencies. Preferred Skills and Knowledge Bilingual in Spanish is preferred but not required. Equivalent to graduation from an accredited four‑year college or university. 1 year of experience in a college/university setting in outreach and recruiting preferred. Experience and demonstrated effectiveness in presenting to large groups, providing information on admissions, financial aid, CSUEB, and the CSU. Ability to quickly develop comprehensive knowledge about CSUEB and CSU/CSUEB enrollment requirements, policies, and procedures, as well as general knowledge about financial aid processes and procedures. Ability to promote constructive dialog, and demonstrated effectiveness as a sympathetic listener. Ability to interact professionally and effectively, individually or in group settings, with prospective students and their family members, school/college specialists, and colleagues. Ability and willingness to work with diverse populations. Ability to identify and analyze organizational and operating problems and implement appropriate responses. Strong organizational skills and ability to plan, coordinate, and initiate actions necessary to implement administrative or group decisions or recommendations. Ability to work independently. Ability to learn and use administrative database system(s), instant messaging, degree audit software, document imaging software, and MS Office applications. Ability and willingness to understand, embrace, and communicate CSUEB marketing messages. A valid California Driver’s License. Ability and willingness to accommodate flexible work schedule that includes evenings and weekends. Must be willing and able to complete frequent travel via car throughout California. Experience with a CRM preferred but not required. Experience with social media platforms preferred but not required. Conditions of Employment Satisfactory completion of a background check (including LiveScan, as appropriate), that may include, but is not limited to: criminal records check, verification of academic credentials, licenses, certificates, credit history, professional references and/or verification of work history is required for employment. Cal State East Bay will issue a conditional offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Unsatisfactory results may also affect the continued employment of current Cal State East Bay employees who were conditionally offered the position. All background checks are conducted through the university's third party vendor, Accurate. LiveScan is conducted through the University Police Department. EEO Statement All university programs and activities are open and available to all regardless of race, sex, color, ethnicity or national origin. Consistent with California law and federal civil rights laws, Cal State, East Bay provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. The CSU complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti‑discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices. Other Information All California State University campuses, including Cal State East Bay, are smoke and tobacco‑free. For more information, please visit our website here. In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the Cal State East Bay Annual Campus Security Report is available here. Sponsorship Cal State East Bay is not a sponsoring agency for Staff or Management positions and we are not an E‑Verify employer. Mandated Reporter The incumbent in this position may be considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and will be required to comply with requirements set forth in the CSU Executive Order 1083 as a condition of employment. #J-18808-Ljbffr