Social Media Strategist

Job Description

Job Description

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines.  Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.

We’re looking for a creative and strategic Social Media Strategist to own our global organic social presence and continue evolving how Smarsh shows up across digital channels. This role is responsible for strategy and execution. You’ll partner cross-functionally across the organization to bring a social-first perspective to campaigns, product launches, thought leadership, and brand storytelling. You’ll also identify opportunities to amplify the voices of our employees, executives, and regulatory experts while creating content that builds brand awareness, engagement, and trust with our audiences.

The ideal candidate is equal parts strategist, storyteller, and collaborator, with a passion for turning complex topics into engaging social content and helping teams think differently about the role social plays in the broader marketing mix. Leveraging AI tools is second nature.

• Own our global organic social media strategy across key platforms like LinkedIn and YouTube, ensuring it aligns with business priorities and brand objectives.
• Manage the social media editorial calendar and balance competing priorities across product launches, campaigns, company news, and real-time industry conversations.
• Partner with our Studio team to produce social-first content across a variety of formats, with a strong understanding of what captures attention and drives engagement.
• Lead our executive thought leadership initiatives by identifying content opportunities, ghostwriting social posts, and helping our leaders build authentic, engaging personal brands.
• Conceptualize and edit short-form video content optimized for social, applying platform best practices, strong hooks, and storytelling techniques to maximize performance.
• Monitor performance, analyze audience insights, and use data to continually optimize content, creative, and channel strategy.
• Manage and scale our employee advocacy program, empowering Smarsh team members to become trusted voices and extend the reach of our brand.
• Extend the reach of high-performing organic social content through paid post boosting and maintain monthly boosting budget.
• Occasionally travel to industry and company events to capture compelling social content, amplify key moments in real time, and develop content that extends the life of the event itself.
• Monitor social media channels for brand mentions, flag comments or messages to stakeholders, and ensure response in a timely and professional manner.
• Stay ahead of platform trends, emerging technologies, and AI tools, proactively bringing new ideas that keep the Smarsh social presence innovative and competitive.

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience managing social media for B2B tech companies, with a proven track record of growing engagement and community.
• A strong eye for visual storytelling, with experience briefing creative teams on social-first assets and producing select content independently.
• Excellent verbal and written communication skills, with a talent for creating content that connects with global audiences.
• Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust.
• Proficiency with social media management/analytics tools (ex. Sprout Social) and the ability to translate metrics into actionable growth strategies.
• Strong project management instincts, including comfort balancing competing priorities and multiple projects in a fast-paced environment.
• Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or similar platforms to enhance content creation and streamline workflows.
• Proven success building relationships and influencing cross-functional stakeholders across marketing, product, sales, and other teams.
• A genuine passion for social media, emerging trends/platforms, and finding new ways to help brands connect with their audiences.

• Deep technical knowledge of the LinkedIn algorithm, YouTube SEO, and social media for AEO/SEO.
• Experience with video editing tools (ex. Final Cut, Premiere, Descript, etc.) and/or a background in producing social-focused video content.
• Experience developing executive thought leadership strategies and ghostwriting content for senior leaders.
• Background working in highly regulated industries, such as financial services, cybersecurity, or compliance.
• Experience with graphic design tools like Canva and/or Figma.
• Knowledge of paid social amplification strategies and the ability to execute post boosting.
• A strong portfolio showcasing your previous work.

The above base salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process.

The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training.

Local cost of living assessments are done for each new hire at the time of offer.

About our culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.