Marketing Programs Analyst

#rta-zr
#RTA

• Plan & communicate channel-level content aligned to brand priorities, product launches, promotions, and seasonal moments.
• Ensure campaign content aligns with brand, channel & audience strategies to maximize relevance.
• Evaluate historical performance to recommend content themes, messaging angles, and creative approaches that resonate with target audiences.
• Provide data driven guidance on copy, CTAs, messaging hierarchy, and creative elements that drive higher engagement.
• Identify content gaps or opportunities for innovation within the calendar (e.g., category spotlights, loyalty messaging, education, seasonal value propositions).
• Review all campaign content for accuracy & ensuring it meets strategic objectives prior to customer-facing deployment.
• Validate real-time campaign deployments for content accuracy, campaign rendering, and linking; promptly flagging any issues and seeing through to resolution
• Analyze campaign performance (click through rates, conversion, revenue contribution) on weekly basis, identifying optimization opportunities across subject lines, send times, creative, and segmentation.
• Maintain SMS budget allocation and documentation, including circulating invoices for approval
• Support ad-hoc reporting and analysis as needed to translate raw data into concise insights that guide strategic decisions across category, offer, and campaign performance.

• Mobile Messaging Expertise (Push/SMS strategy, segmentation, and execution)
• Analytical Mindset (data interpretation, reporting, experimentation)
• High ‐ Velocity Work Style (thrives in fast ‐ paced, multi ‐ project environments)
• Strong Communicator (clear, collaborative, stakeholder ‐ friendly)
• Agile & Adaptable (comfortable with change and rapid iteration)

 

 
ABOUT US:
Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization. We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies.
 
As a certified minority-owned business, Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.
 
Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.