Senior Social Media Manager

Senior Social Media ManagerNew York, United StatesEstablished in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionize how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.About the role:Built for an experienced social media professional ready to take on something broader, this role combines team oversight with operational leadership — without necessarily moving into brand strategy or creative direction. Roughly half your time is spent ensuring key social deliverables land on time and at the right quality. The rest is split between embedding smarter ways of working across the social function and contributing social expertise to integrated campaigns and wider studio work.What you will be doing:Team Oversight and OperationsServe as operational lead for the social media team, tracking progress across key deliverables including Culture Squad outputs, creator briefs, reporting cycles, and channel managementPartner daily with the Account Manager and Project Manager as part of the Mission Control team, flagging risks, clearing blockers, and keeping the team on trackMonitor workload and output quality across the team, realigning priorities when needed and escalating to Mission Control partners where appropriateHold the team accountable to timelines and quality standards, leading through influence rather than formal authorityIdentify workflow gaps and develop practical solutions that improve how the team operates day to dayCoach and guide social media team members on an ongoing basisBest Practices and Ways of WorkingSet and maintain quality standards for social media output across the studioDevelop, document, and iterate on team processes, templates, and workflows that improve consistency and efficiencyStay ahead of platform updates, algorithm changes, and emerging social trends, translating them into clear, actionable guidance for the teamAct as the primary resource for social media best practice across M StudioSocial Strategy SupportContribute social media expertise to integrated campaign work and wider studio projects, including brand campaignsSupport briefing, channel planning, and content approach for campaign work alongside the broader teamAdvise on platform suitability, audience engagement, and content strategy as neededWhat you need to be great in this role:A strong background in social media management, built across multiple brands or complex, fast-moving environmentsProven ability to lead, guide, and influence a team without formal line management authority, bringing people along through clarity, credibility, and consistencySharp operational instincts: you identify gaps before they become problems and bring structure to complex, multi-workstream environmentsExpert-level knowledge of Instagram and TikTok, with strong working knowledge of YouTube, Pinterest, Snapchat, and other major social platformsExperience contributing to social strategy within integrated campaigns and brand workConfidence working in matrixed environments alongside account, project management, and creative teamsExperience with social reporting and listening, including interpreting performance data and communicating insights clearly to stakeholders; familiarity with tools such as Dash Social and Talkwalker is a plusComfort using project management and content planning tools such as AirtableFamiliarity with creator and influencer brief developmentExperience operating across multiple brands in a complex, fast-moving environmentAdvanced use of Gen AI tools relevant to social media to enhance output quality and team efficiencyExperience designing AI-assisted workflows for yourself and the wider teamAbility to train team members on effective, responsible AI tool usageAgentic approach to complex, multi-step challenges with a clear bias for actionStrong understanding of AI capabilities and limitations, with rigorous human oversight applied throughoutSalary Range$97,750 - $109,250 USDOur values shape everything we do:Be ambitious to succeedBe imaginative to push the boundaries of what's possibleBe inspirational to do groundbreaking workBe always learning and listening to understandBe results-focused to exceed expectationsBe actively pro-inclusive and anti-racist across our community, clients and creationsOur recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.