Head of Performance Creative

Role Description

We are looking for a Head of Performance Creative to own our paid creative strategy end to end: ideation, briefing, production, testing, and iteration. You will build the system that turns consumer insight into winning ads — and keep that system getting faster and smarter over time.

You grew up in paid media. You know what makes someone stop scrolling, read the next line, and buy. You have studied thousands of ads — what worked, what flopped, and why — and you have developed real conviction about the craft.

You also understand that creative is the most underleveraged variable in paid performance. Not the audience. Not the bid. The creative.

What You Will Do

• Performance Creative Strategy: Own the creative strategy across all paid channels — Meta, TikTok, YouTube, programmatic, and wherever the next high-ROI channel emerges. You know how to structure a test, read the signal, and scale what is working. You do not wait for data to tell you what to test next. You already have a hypothesis.
• Brief Writing & Insight Mining: Write briefs that give editors and creators a clear target. Mine insight from reviews, support tickets, social comments, competitor ads, and anywhere real people talk about real problems. Know how to turn a one-star review into a winning hook.
• Creative Testing & Iteration: Build and run a structured testing framework across hooks, formats, offers, and angles. Own the loop between performance data and creative output. Know when to kill something and when to double down. Keep the machine learning.
• Video-First Production: Oversee the creative studio for performance content including: VSLs, short-form social ads, UGC-style content, testimonials, and hybrid formats. Know how to direct a shoot and how to direct an edit. Understand the difference between a video that looks good and a video that converts.
• Landing Page & Funnel Creative: Own the creative expression from ad to landing page. Write copy, design concepts, and test messaging across the full funnel.
• Team & Freelancer Management: Build and manage a team of editors, writers, and creators. Develop strong freelancer and UGC creator relationships. Set a high bar. Give clear direction. Get great work out of people without slowing everything down.
• AI & Creative Infrastructure: Use AI to move faster and test more — not to replace creative judgment. Build workflows using AI tools for script generation, concept iteration, and asset production. Know where AI helps and where it gets in the way.

Qualifications

• 7+ years in performance creative, growth marketing, or paid social with a track record of building winning creative at scale.
• Hands-on experience in ad accounts or closely working with media buyers to understand data implications.
• Ability to think in hooks and obsess over metrics like thumbstop rate, hold rate, CTR, and CVR.
• Experience managing or leading a creative function with demonstrable results.
• A reel or portfolio that showcases both volume and results.
• Supplement or health/wellness experience is a strong differentiator.
• Experience scaling a DTC brand from early-stage through growth using paid creative.

Benefits

• Competitive compensation with an exceptionally generous equity package
• Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
• HSA, FSA and pre-tax commuter benefits for parking and transit
• Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
• 401k to help you plan for the future
• Flexible PTO because we respect the need for work/life harmony
• $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
• Unlimited (yes, unlimited) Thesis nootropics
• A strong emphasis on promoting from within and personal development
• A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
• Hybrid work model