Events Marketing Lead

Who We Are Xnurta, powered by SparkX, is an AI-powered ad management platform for brands, sellers and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI-powered ad technology, advanced analytics and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increases sales, saves time in campaign creation and optimization, and delivers consistent campaign performance. By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies. Our Values Our core values are the foundation of our culture and the driving force behind our innovative approach to retail media advertising. Humble Excellence: Humility is the cornerstone of excellence. We emphasize respect for clients and stakeholders, aiming to educate, serve and foster strong relationships. Always Learning Mindset: Continuous adaptation and a growth mindset are crucial to our team, as there's always more to learn and new ways to innovate. Extreme Accountability: Everyone is expected to take full ownership, ensuring communication of any obstacles while delivering results. Diverse Thinking: While expertise in Amazon Ads is valued, we also prioritize diversity in experiences, including backgrounds from brand, agency, tech and other industries. Customer Obsession: A relentless commitment to understanding and prioritizing our clients' needs, ensuring exceptional service and value at every touchpoint to drive innovation and foster loyalty. Position Overview We are seeking a strategic, results-driven Events Marketing Lead to own the vision, execution, and business impact of Xnurta's events program, including webinars, podcasts, client visits, workshops, industry conferences, and company gatherings. This role sits at the intersection of demand generation and brand, and is directly accountable for the volume and quality of marketing qualified leads (MQLs) generated through events, and for their conversion into sales qualified pipeline (SQLs) in close partnership with Sales. This is a leadership role with a direct report. The Events Marketing Lead will build and own the standard operating procedures that make our events function scalable and repeatable, coordinate tightly with regional marketing teams (primarily EMEA) to ensure a consistent global events strategy, and represent Xnurta externally through award submissions and partnership initiatives. The ideal candidate has run events in a B2B SaaS environment, brings strong cross-functional influence with Sales and Customer Success, and holds themselves and their team highly accountable to pipeline goals. Key Responsibilities Strategy, Goals & Accountability Own the annual events strategy and calendar, aligning investment and prioritization to pipeline generation, client engagement, and brand goals. Own and report on MQL generation and MQL-to-SQL conversion goals tied to the events program; hold the team accountable to hitting these targets and course-correct quickly when performance lags. Set and manage the events budget, making trade-off decisions across programs to maximize pipeline return. Define KPIs for every event and report on business impact to marketing and sales leadership on a regular cadence. Team Leadership Manage and develop an Events Marketing Coordinator/Specialist, setting priorities, providing coaching, and ensuring high-quality execution across the event portfolio. Build capacity plans and delegate execution so the team can scale the number and complexity of events run. Standard Operating Procedures & Process Ownership Own the creation, documentation, and continuous improvement of SOPs for event planning, execution, lead capture, and post-event follow-up. Ensure processes are consistent, scalable, and followed across all event types and by any regional or contract support. Cross-Functional Alignment: Sales & Customer Success Partner closely with Sales to ensure MQLs generated from events are properly routed, followed up on, and converted into sales qualified pipeline; build and refine the lead handoff process. Work with Customer Success on client-facing events (client visits, workshops, advisory sessions) that support retention, expansion, and advocacy. Act as the events point of contact in pipeline and revenue planning conversations. Regional Coordination (Primarily EMEA) Coordinate tightly with regional marketing teams, primarily EMEA, to align global and regional event calendars, messaging, and lead-gen goals. Adapt and localize event playbooks for regional markets while maintaining a consistent global brand and process standard. Awards & Partnerships Own the end-to-end award submission process, identifying relevant industry awards, managing submissions, and tracking outcomes to build brand credibility. Support partnership marketing initiatives, including co-marketing events, joint webinars, and partner-facing activations. Event Execution Oversight Oversee end-to-end delivery of industry events, webinars, podcasts, client visits, and more, including speaker/guest coordination, vendor management, and production quality. Ensure all events are delivered on time, on budget, and reflective of Xnurta's brand and positioning. Reporting & Continuous Improvement Track and report on event performance, pipeline contribution, and ROI; translate results into recommendations for future investment. Maintain a repository of event assets, playbooks, and best practices for use across the marketing organization. Qualifications 3-6+ years of experience in events marketing, with at least 1-2 years in a leadership or people-management required. Experience in B2B SaaS marketing heavily preferred; background in retail media or advertising technology highly valued. Demonstrated track record of owning pipeline-related goals (MQL generation, MQL-to-SQL conversion) and being held accountable to them. Experience building or owning SOPs and scalable processes for a marketing function. Proven ability to work cross-functionally with Sales and Customer Success in a revenue-focused capacity. Experience coordinating with regional or international marketing teams. Experience managing award submissions and/or partner marketing programs. Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce, Pardot) for attribution and pipeline reporting. Strong budget management and vendor negotiation skills. Excellent written and verbal communication skills, with executive-level presence. Bachelor's degree in Marketing, Communications, Business, or a related field (preferred). What We Offer Competitive salary and benefits package. A supportive and inclusive work environment. Unlimited PTO #J-18808-Ljbffr