Customer Lifecycle Marketing Manager

Job Title: Customer Lifecycle Marketing Manager


Location: National Harbor, MD (Hybrid)


Type: Full Time


Compensation: $95,000 to $130,000 DOE, Annually


Cloudforce is growing quickly in higher education, where strong customer relationships drive retention, product direction, customer proof points, and new business. Our customers help demonstrate what is possible with nebulaONE® - a secure, governed AI gateway deployed within an institution's Microsoft cloud environment.


We are looking for a Customer Lifecycle Marketing Manager to build Cloudforce's post-sale marketing function from the ground up. This builder role will create the programs, communications, customer stories, and advocacy initiatives that help customers realize more value from nebulaONE® while turning successful customers into references, case studies, peer advocates, and expansion opportunities.


Working closely with Customer Success, Product, Product Marketing, Sales, and Marketing Operations, you will build a customer lifecycle motion supporting onboarding, adoption, retention, expansion, and advocacy. The ideal candidate has experience in customer marketing, lifecycle program management, content development, and cross-functional collaboration, and is excited to build, test, and scale the function over time.


Responsibilities

Customer Lifecycle Marketing:

• Build and optimize Cloudforce's customer marketing motion across the post-sale journey - from onboarding through renewal and expansion.
• Create relevant lifecycle communications, email programs, content, and HubSpot touchpoints that help customers succeed and realize more value from nebulaONE®.
• Partner with Customer Success to ensure communications are timely, useful, and aligned with the customer journey.

Onboarding and Adoption :

• Develop programs that help new customers become confident, engaged nebulaONE® users.
• Create onboarding sequences, welcome communications, milestone touchpoints, getting-started resources, feature explainers, use case content, and administrator enablement materials.
• Partner with Customer Success and Product to address adoption barriers, answer common customer questions, and promote new features and workflows.

Customer Education and Insights:

• Translate customer needs, questions, and product experiences into practical, scalable education programs.
• Use engagement and adoption signals to identify where customers need additional support.
• Share customer insights with Product, Customer Success, Sales, and Marketing to improve communications, adoption, and the overall customer experience.

Customer Stories and Advocacy:

• Build a customer advocacy program that turns successful deployments into credible proof points.
• Develop case studies, testimonials, customer spotlights, outcome stories, reference opportunities, and peer-to-peer programs.
• In higher education, peer validation matters deeply; help customers share how they use nebulaONE® to achieve meaningful results.

Renewal and Value Enablement:

• Partner with Customer Success and Sales to help customers understand and communicate the value they receive from nebulaONE®.
• Create usage summaries, impact snapshots, outcome stories, executive-facing proof points, and pre-renewal communications.
• Capture customer wins, adoption milestones, and measurable outcomes throughout the customer journey - not only before renewal.

Expansion Marketing and Lifecycle Operations:

• Help identifyexpansion-ready accounts based on engagement, adoption, new use cases, and customer feedback.
• Create use case one-pagers, department-specific examples, and customer stories that support natural expansion conversations.
• Partner with Marketing Operations and RevOps to develop HubSpot segmentation, workflows, and reporting for customer engagement, renewal, advocacy, and expansion.

Qualifications

Required:

• B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.

• Customer marketing, lifecycle marketing, or post-sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.

• Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion-oriented nurture programs.

• Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer-facing content.

• Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer-facing teams engage accounts more effectively.

• Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.

• Hands-on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.

• Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.

Strongly Preferred:

• Experience marketing to or working withhigher education institutions.

• Familiarity withAI, Microsoft technologies, enterprise software, or cloud-based solutions.

• Experience supportingcustomer advocacy, champion, reference, or community programs.

• Experience working withRevOps, Marketing Operations, or Customer Operationsto build segmentation, workflows, dashboards, and campaign reporting.

• Experience in a builder-stage environment where processes, programs, and team structures are still being defined.

$95,000 - $130,000 a year

Subject to experience.

About Us

After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by NebulaONE® - a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.


NebulaONE® runs entirely within the customer's Microsoft Azure tenant - so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.


We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 - Microsoft's venture fund. And we are just getting started.


Why Cloudforce?

We think the best work happens when people feel genuinely taken care of - so we've built a benefits package that reflects that.

We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We've built a culture around openness, inclusiveness, giving back to the community, team building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we're serious about making each individual feel like they're part of our team.


The Essentials

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents

• Paid parental leave, including adoption and foster care placement

• PTO that grows with you - starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more

• 9 company holidays + 2 floating holidays to use however you need them

• 401K savings plan and education reimbursement to invest in your future

The Perks

• Friday lunch on us - every week, no exceptions

• Personalized professional growth plan - an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager

• 24/7 access to a modern gym with Tonal and Peloton

• Free monthly garage parking with direct private access to the office

• Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants

• Access to our proprietary AI platform - available as both a professional tool and for your own productivity

• Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to

The Culture

• A real career path - not just a job

• A team that's tight-knit, community-minded, and genuinely fun to work with

• Your ideas heard, valued, and acted on

• An award-winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces

Want the full picture? Visit gocloudforce.com/careers


This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.


Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.


Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.