Sales Manager, B2B Commercial at Tonal San Francisco, CA

Sales Manager, B2B Commercial job at Tonal. San Francisco, CA.

About Tonal

Tonal is the worlds most intelligent strength training system. Combining adaptive digital weight personalized coaching and a premium connected experience Tonal helps people get stronger healthier and live better lives. While Tonal has achieved exceptional product-market fit in the home the commercial marketspanning multifamily housing homebuilders corporate wellness country clubs short-term rentals private clubs and morerepresents a significant untapped growth opportunity. We are building a commercial business that brings Tonal into environments where people live work travel and play.

Overview

Tonal is seeking a Sales Manager to build our commercial business from the ground up. This is our first dedicated B2B sales hire responsible for opening new distribution channels driving outreach into priority commercial verticals and establishing Tonal as the premier strength platform across multi family homes premium homebuilders STR operators offices private clubs and more. This role is execution-focused and relationship-driven. You will activate Tonals commercial vision by running a disciplined outbound motion leveraging your network and executing the sales playbook in partnership with the Senior Director of Partnerships.

What You Will Do

Drive Commercial Sales Across Priority Verticals

You will be directly responsible for outreach qualification and deal execution across the highest-value commercial segments including:

• Multi-family Operators


• Home Builders & Developers


• Private Clubs

Own Partner Outreach Pipeline Development

• Leverage an existing network of decision-makers across real estate corporate wellness fitness and commercial amenities to accelerate Tonals entry into key environments.


• Build and manage a robust pipeline of commercial prospects


• Conduct outbound outreach and represent Tonal at trade organizations and industry events


• Engage prospects through collateral demos site visits and relationship-building


• Maintain CRM accuracy and lead hygiene

Close Deals Launch Partners Successfully

• Lead commercial negotiations pricing conversations and order fulfillment coordination


• Work cross-functionally with Operations Finance and Support to ensure seamless partner setup


• Create early sales playbooks repeatable workflows and scalable processes


• Serve as an advocate for commercial partners inside Tonal

Who You Are

• 47 years of experience in partnerships sales business development real estate partnerships hospitality or commercial fitness


• Proven success sourcing pitching and closing B2B deals


• A well-networked seller with an existing book of relationships across real estate private clubs commercial fitness corporate wellness or related industries.


• Deeply connected in the ecosystems where people live and work with the ability to open doors at the owner developer operator or C-suite level on day one.


• Known in your market as a relationship builder who maintains a strong reputation and repeat partnerships over time.


• Exceptional communicator who thrives in outbound sales and relationship-based selling
  Comfortable running a high-volume outreach motion and also closing strategic multiline accounts


• Highly organized operator who brings structure clarity and process to ambiguous environments


• Entrepreneurial self-starting and excited about being the first hire in a new business unit


• Strong cross-functional collaborator who can influence Product Operations Support and Finance


• Experience selling hardware fitness equipment hospitality amenities or real-estate-adjacent products is a plus


• CRM-native with strong pipeline management discipline

Why You Will Love Working at Tonal

• Youre joining at the ground floor of Tonals next major growth channel


• Competitive compensation package benefits and Tonal product perks


• Collaborative mission-driven team with a passion for redefining strength training

At Tonal we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We dont just appreciate differences we celebrate them and we always seek people that represent a wide variety of backgrounds. Were dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours.

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence dignity integration and equality of opportunity. Should you have any accommodation requests please reach out to us via our confidential email All requests will be addressed and responded to in accordance with Tonals Accessibility Policy and local legislation.