Google Ads Specialist -- Optometry Practice (Contract, Remote)

Job Description

Job Description

Google Ads Specialist (Contract / Freelance / Remote) — Part-Time, Hourly
Solaire Vision

Read carefully before applying: This is a part-time, hourly contract engagement. It is not a path to full-time employment, and candidates currently prioritizing full-time roles should not apply. 

About the Role
Solaire Vision already runs Google Ads in-house with solid, measurable results. We're not looking for someone to build from scratch or to guess at what's wrong — we're looking for an experienced specialist who can audit a working account, find what an outsider with sharp instincts would find, and prove they can beat our current numbers with data, not assumptions.

Responsibilities

• Audit, rebuild, and manage Google Ads Search campaigns for a multi-location optometry practice
• Own conversion tracking accuracy, including enhanced conversions and non-branded conversion measurement
• Develop and refine keyword strategy, ad copy, negative keyword lists, and bidding strategy
• Report on performance with a focus on non-branded lead volume and true cost per conversion — not vanity metrics
• Provide monthly written reporting and strategic recommendations

What Will Disqualify an Application

• Full strategic plans or proposals submitted before an initial conversation. We will not review speculative "90-day plans" — they signal a template, not account knowledge, and will not be read.
• No US work authorization and/or not being physically present in the United States; you must be in the US and have US work authorization to apply for this position.

Qualifications

• Demonstrated experience managing Google Ads Search campaigns with measurable results
• Medical industry experience preferred
• Optometry experience - OR - l uxury retail marketing experience  preferred 
• Fluency in conversion tracking setup and honest performance reporting (ability to distinguish genuine non-branded lead growth from tracking or branded-term manipulation)

Proof of Work Requested at Application
In lieu of a speculative plan, please submit one specific example: a real account (anonymized if needed) where you inherited an already-functioning campaign and improved it — include your actual before/after CPL or CPA numbers, and specify whether those numbers include branded search.

Engagement Structure & Anticipated Hours

• Month 1 (Build): 20–30 hours
• Month 2 (Early Optimization): 8–15 hours
• Month 3+ (Maintenance): 4–10 hours/month

Compensation: $45-50/hour, structured around the hours per phase outlined above.

Application Process

1. Résumé screen
2. One recruiter screening call (15–20 min)
3. One final interview with the practice's Google Ads decision-maker — this is the only and final interview
   No additional rounds.