Senior Digital Marketing Specialist

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’s physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths – whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impacting the communities we serve. Bank of America is committed to an in‑office culture that supports collaboration, engagement, and career development. Our approach includes clear in‑office expectations, while providing an appropriate level of flexibility based on role‑specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! This role is responsible for delivering either small end‑to‑end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem‑solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals. The digital marketing team develops, executes and measures programs that support customer, segment and business goals. The team uses digital channels to build the brand, acquire clients, deepen relationships and enable the sales force. The Enterprise Digital team manages end‑to‑end digital marketing for Enterprise programs, including Better Money Habits, about.bankofamerica.com and local market pages. This role is a core team member and primary publishing program manager for the Better Money Habits site, working cross‑functionally with Marketing, Synechron, GroupeConnect, Digital teams, Communications, Marketing stakeholders and internal technology partners. The role oversees intake, execution, quality assurance and day‑to‑day publishing operations in alignment with the Enterprise Digital Marketing SPI. Responsibilities Activate content through the core content management system across owned digital channels to strengthen brand favorability and perception. Partner with lead agency, Digital and Marketing teams, business partners and internal technology teams to launch programs in Adobe Experience Manager, including dynamic and personalized experiences. Own the end‑to‑end publishing workflow, from intake through production and deployment. Manage intake and publishing activities in alignment with the SPI process, risk controls and measurement routines. Serve as primary liaison for Marketing and Communications stakeholders, Synechron, GroupeConnect and internal technology teams. Build channel, business and program expertise to support effective execution. Oversee day‑to‑day request intake and internal production team delivery for business‑as‑usual publishing. Produce digital assets in accordance with risk frameworks, best practices and reporting insights. Assess publishing processes and recommend improvements that support operational excellence. Required Qualifications 3-5+ years of experience in program marketing, digital content management or digital publishing. Corporate digital publishing experience preferred. Strong project management skills, with the ability to prioritize work and meet deadlines. Experience with content management systems and digital publishing tools. Understanding of SEO principles and digital content best practices. Experience working with or within a digital agency. Experience with program measurement, including test/control and A/B testing. Desired Qualifications Comfortable working in a fast‑paced, matrixed environment. Ability to adapt to evolving digital trends, tools and technologies. Ability to independently own and drive programs with limited day‑to‑day oversight. Ability to collaborate with partners and agencies, build alignment and execute effectively. Skills Adaptability Collaboration Problem Solving Process Management Product Marketing and Branding Active Listening Attention to Detail Oral Communications Prioritization Solution Delivery Process Analytical Thinking Business Acumen Digital Marketing User Experience Design Written Communications Minimum Education Requirement High School Diploma / GED / Secondary School or equivalent Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy. Shift 1st shift (United States of America) Hours Per Week 40 #J-18808-Ljbffr