Vice President of Marketing (Greensboro)

Reference: PR/598402_1784738799OverviewWe are seeking a strategic and hands-on Vice President of Marketing to lead all marketing functions for a growing manufacturing organization serving both residential and commercial markets. This executive will be responsible for shaping and executing an integrated marketing strategy that strengthens brand positioning, drives demand, and supports business growth.The ideal candidate brings a blend of strategic leadership, product-line ownership, and modern digital marketing expertise within a B2B or industrial/manufacturing environment.Key ResponsibilitiesProduct Line ManagementOversee marketing strategy and positioning for both residential and commercial product portfoliosPartner closely with product management, sales, and operations to drive go-to-market successIdentify market opportunities, customer segments, and product lifecycle strategiesBrand ManagementDefine and maintain a strong, consistent brand identity across all channelsElevate brand presence in highly competitive and technical marketsEnsure alignment of messaging across business units and product linesMarketing CommunicationsLead development of compelling internal and external communications strategiesOversee content development including sales collateral, technical materials, and thought leadershipSupport executive and corporate communications initiativesAdvertising & Campaign StrategyDevelop and execute multi-channel advertising strategies (digital and traditional)Manage agency relationships and campaign performanceOptimize spend and ROI across paid media, events, and trade channelsDigital, Online & Social Media MarketingDrive digital transformation of marketing including website, SEO/SEM, and analyticsLead social media and online engagement strategies to build awareness and generate leadsImplement marketing automation and data-driven campaign optimizationLeadership & StrategyBuild, lead, and mentor a high-performing marketing organizationEstablish KPIs and performance metrics aligned with growth objectivesCollaborate cross-functionally with sales, operations, and executive leadershipQualifications12+ years of progressive marketing experience, including leadership rolesProven success in manufacturing, industrial, or B2B product-based environmentsStrong experience managing multi-channel marketing, brand strategy, and product marketingDemonstrated expertise in digital marketing, demand generation, and analyticsExperience supporting both residential (channel/distribution) and commercial (B2B/spec-driven) markets is highly preferredAbility to operate at both strategic and execution levels