Senior Vice President, Brand Experience

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The SVP, Brand Experience is a strong relationship builder and problem solver who provides strategic oversight to holistic media plans, innovative ideas, and marketplace solutions. As the SVP, Brand Experience, you’ll play a pivotal role in providing strategic and leadership for a specific brand/account. In partnership with the EVP, you’ll be responsible for nurturing strong client relationships, driving organic growth, and ensuring the quality of work produced by cross‑functional teams.

Responsibilities

• Lead the media planning process and a team of planners at various levels
• Lead presentation/discussion with the client around strategic ideas, sharing recommended direction and rationale as to why this is the right approach; evaluating what has worked, not worked and applying learning to future campaign development
• Translate into actionable deliverables to impact annual planning cycles via audience insights, consumer journeys, and communications frameworks
• Manage and work alongside VP/Directors on Planning and Investment to co‑manage and mentor a team with varying levels of experience
• Partner with EVP to define and implement a plan to evolve strategy practice to keep pace with industry changes
• Engage directly with clients, articulating strategies with data and clear metrics
• Build and nurture client relationships to elevate the partnership
• Assist in setting organic growth goals and drive adherence to growth roadmaps and business plans
• Actively engage in new business opportunities, volunteering for pitch teams and identifying upsell and cross‑sell opportunities to clients
• Model outstanding client service, convey passion for clients' businesses, and serve as a point of escalation for client concerns

Qualifications

• 12+ years of experience with previous experience leading a large account and team
• Superior client service experience with proven ability to provide strategic media plans, innovate, and drive modern marketing solutions
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent communication, presentation, organizational, interpersonal and analytical skills
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Excellent leadership skills with ability to lead team to deliver high‑quality results

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation

USD $180,215.00 - USD $299,637.00 per year. This range may also be eligible for bonus or incentive compensation. The Company reserves the right to modify this pay range at any time.