Head of Product Marketing

About The Role & Team

We're looking for a Head of Product Marketing to define how Amplitude brings its multi-product portfolio to market. You'll shape the narrative across our analytics platform, Statsig, and our proactive Agents-creating a clear, differentiated story while helping each product win with its target audience.

This is a player-coach role . You'll set the strategy and operating model for Product Marketing while staying close to the work: shaping positioning, leading major launches, co-building AI loops to deliver customer and competitive insights, and partnering with Product, Engineering, Sales, and Marketing.

You'll join at an important moment for the portfolio, as Amplitude expands beyond analytics and into experimentation to support the future of product development and iteration. If you're excited by the opportunity to shape the story and market, build the team, and build an AI native PMM org , you'll feel right at home.

As a Head of Product Marketing, you will:

• Define Amplitude's product narrative and positioning: Own the overarching product marketing strategy and point of view across our multi-product portfolio, including analytics, Statsig, and proactive agents. Develop a differentiated point of view and way to bring the company's worldview to life, staying close to how teams at all stages of maturity curve are building.
• Lead GTM strategy for major products and launches: Partner with Product and Engineering to bring new products and capabilities to market-from positioning and messaging to launch strategy, enablement, customer proof, and adoption. Set a creative approach that caters to the audience, market, and maturity of each product.
• Build and coach a high-performing AI native PMM function: Set the team's priorities, operating cadence, and bar for quality while developing PMMs into stronger strategists and storytellers.
• Turn customer and market insight into strategy: Develop a deep understanding of our customers, competitors, and market dynamics. Bring those insights back to Product, Engineering, and GTM to influence the product and experiments.

You'll be a great addition to the team if you have:

• You're a player-coach by nature-you can set strategy and lead a team, but you're equally comfortable writing the positioning, building the narrative, jumping into a customer conversation, or helping shape a demo.
• You have an AI-native mindset and a point of view on how AI is changing products. You build yourself and have a vision for how PMM should be structured around AI.
• You're an exceptional multi-audience storyteller . You can make a complex technical product compelling to an engineer, useful to a product leader, and strategically important to an executive.
• You are high agency . You don't wait for the perfect brief or a fully formed playbook; you push your team to make the first draft, test it with customers, learn quickly, and keep improving.
• You thrive in ambiguity and change . You're comfortable operating at the intersection of Product, Engineering, Sales, and Marketing, and you know how to create clarity when the product and market are still evolving.

At a minimum, you need to have:

• 10+ years of product marketing experience, including significant experience leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products.
• Experience leading and developing a product marketing team , while maintaining a strong track record as a hands-on individual contributor.
• Demonstrated success defining product positioning, messaging, GTM strategy, and major product launches across a multi-product portfolio in complex or rapidly evolving markets.
• Experience partnering closely with Product, Engineering, Sales, Customer Success, and executive leadership to drive cross-functional alignment and business outcomes.
• Strong technical product marketing experience, with the ability to quickly understand complex systems (data, analytics, AI/ML, or developer platforms), build credibility with engineering teams, and translate technical capabilities into clear, differentiated market narratives.

Our values:

At Amplitude, our values guide how we show up for one another and for our customers:

• Humility: We operate from a place of empathy and openness, seeking to understand many points of view.
• Ownership: We take the initiative to solve problems that drive our shared company success.
• Growth Mindset: We're tenacious in the face of challenges and seek feedback in order to grow ourselves and others.
• Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that's wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more
• Excellent Parental benefits including: 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions
• Employee Stock Purchase Program (ESPP)

Other fun facts about Amplitude:

• Our customers love us! They've said we're the #1 product analytics solution for 23 quarters in a row on G2.
• We care a lot about product innovation. We've made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.
• We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
• We're a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
• Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $285,000 - $427,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $317,000 - $476,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $317,000 - $476,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $285,000 - $427,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $285,000 - $427,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.