Program Manager, Fire TV Brand & Integrated Marketing

Are You Ready to Shape the Future of Streaming Entertainment?

At Fire TV, we're not just streaming content - we're revolutionizing how millions of people around the world experience entertainment. We're at the forefront of streaming, where gaming meets movies, where premium content meets seamless discovery, and where artificial intelligence creates personalized entertainment experiences that were unimaginable just a few years ago. Fire TV is one of the world's most popular streaming media player brands, and we are seeking an experienced Program Manager to help further fuel our growth.

In this role, you will support the development and execution of strategy for Fire TV product and partner campaigns across a variety of owned and paid marketing channels - helping lead the charge in expanding our global customer base and deepening viewer engagement worldwide. A core part of this work is managing the operational backbone that makes partner marketing possible: ensuring partner content is reviewed, approved, and live on time, and that assets are sourced and organized to support a continuous, high-volume pipeline of campaigns.

As streaming continues to revolutionize how people consume content, you'll help shape the future of home entertainment and create meaningful connections between viewers and their favorite shows, movies, and games. As a key player at the intersection of innovation and storytelling, you'll support campaigns that help millions of customers discover why Fire TV is the best streaming device - making it easy to find their next favorite show, game, or movie experience.

We're looking for a dynamic Program Manager who can orchestrate complex, multi-channel campaigns, own day-to-day partner approvals and asset sourcing operations, and partner with cross-functional teams to deliver business impact and meaningful customer engagement.

Key job responsibilities

- Facilitate end-to-end campaign development and execution, from strategic planning through measurement and optimization

- Lead cross-functional workstreams across Creative, Media, Analytics, Product Marketing, and Business Intelligence teams

- Develop comprehensive project plans, including timelines, dependencies, and resource allocation

- Drive operational excellence through standardized processes, documentation, and best practices

- Manage campaign budgets and forecast resource needs across multiple simultaneous projects

- Partner with stakeholders to define and track success metrics and KPIs

- Support executive-level communications and presentations

- Identify opportunities for process improvement and scaled solutions

- Own day-to-day partner approvals operations, managing intake, review cycles, and partner communications through to final approval and asset delivery

- Support asset sourcing requests by coordinating partner outreach, tracking responses against SLAs, and ensuring assets are organized and ready for campaign activation

A day in the life

As a Program Manager at Fire TV, your days are filled with exciting challenges - from leading campaign planning meetings and orchestrating cross-functional launches to managing a high-volume pipeline of partner approvals and asset sourcing requests. One moment you're brainstorming global strategies; the next, you're ensuring the right content is reviewed, organized, and ready for activation. You'll balance operational precision with strategic thinking, keeping multiple workstreams and stakeholders moving in parallel. Each day offers the thrill of shaping the future of streaming entertainment and connecting millions of viewers worldwide with their favorite content.

About the team

The Fire TV Brand and Integrated Marketing team is the driving force behind Fire TV's global brand affinity. Our mission is to inspire a world where customers choose FTV because it is the best streaming experience imaginable. We strive to continually surprise and delight customers with breakthrough marketing moments that spark joy, create wonder, and forge connection. We attract our customers with marketing that is rooted in sound strategic direction and executed with memorable creative expression. Our work resonates worldwide and we scale our efforts to fuel the global growth of the FTV brand and our products.

BASIC QUALIFICATIONS

- 3+ years of program or project management experience

- 3+ years of defining and implementing process improvement initiatives using data and metrics experience

- Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL

- Experience using data and metrics to determine and drive improvements

- Experience working cross functionally with tech and non-tech teams

PREFERRED QUALIFICATIONS

- 3+ years of driving end to end delivery, and communicating results to senior leadership experience

- 3+ years of driving process improvements experience

- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization

- Experience building processes, project management, and schedules

- Experience working in Smartsheet to manage projects, track requests, and coordinate with stakeholders.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, CA, Santa Monica - 74,200.00 - 129,800.00 USD annually

USA, WA, Seattle - 82,700.00 - 129,800.00 USD annually