CRM Operations Lead & Data Insights

Position Summary The CRM Operations Manager and Data Analyst reports to the Vice President for Enrollment Management and Marketing, and oversees the administration, optimization, and strategic use of our CRM system which supports admissions, retention, and engagement initiatives. This role combines CRM systems management with data analysis to ensure reporting, efficient workflows, and actionable insights for leadership and campus partners. While managing the CRM, the person in this role must also be comfortable with developing an understanding of the J1 system as it is a crucial bridge to the CRM. Position Summary The CRM Operations Manager and Data Analyst reports to the Vice President for Enrollment Management and Marketing, and oversees the administration, optimization, and strategic use of our CRM system which supports admissions, retention, and engagement initiatives. This role combines CRM systems management with data analysis to ensure reporting, efficient workflows, and actionable insights for leadership and campus partners. While managing the CRM, the person in this role must also be comfortable with developing an understanding of the J1 system as it is a crucial bridge to the CRM. Essential Functions CRM Administration and Operations Serve as primary administrator for the CRM (e.g. Salesforce, Element451, or similar). Manage user access, permissions, workflows, automation and system configuration. Maintain data governance standards, system documentation, and process guidelines. Troubleshoot issues and coordinate with IT and external vendors as needed. Lead system enhancements and continuous improvement initiatives. Resume submissions are to be sent to View email address on click.appcast.io See The Full Job Description Here Images Additional Info Job Type : Full-Time Education Level : Bachelors Degree Job Function : Admissions/enrollment Institution : Spring Hill College Job Title : CRM Operations Manager and Data Analyst Job City, State : Mobile, AL Location where the employee will be working : On-campus Link to public posting : #J-18808-Ljbffr Southern Association for College Admission Counseling