Marketing Technology & Analytics Lead

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! T-Mobile is looking for a dynamic and technically fluent Manager to lead our Marketing Technology team - a critically important group driving the data and infrastructure that powers our marketing engine. In this role, you will oversee web analytics, pixel creation and tracking, media reporting, and integrations across our CRM and media platforms. You will lead a team of talented engineers and analysts, partnering closely with Marketing, Media, Data Science, and Engineering partners to ensure our tech stack is best-in-class, our data is reliable, and our campaigns are measurable. This is a high-visibility leadership role for someone who thrives at the intersection of marketing and technology - someone who can translate business goals into technical solutions, inspire a team, and drive continuous innovation in a fast-paced Un-carrier environment. Job Responsibilities: Manage and develop a software engineering team to deliver projects on time and within budget through coaching and performance management Drive improvements in development practices, including team structure, processes, tooling, security, and compliance to enhance efficiency Oversee technical vendor relationships to influence product features and ensure alignment with technical requirements Recruit and onboard qualified team members to strengthen team capabilities and support project demands Web Analytics: Lead the strategy, governance, and implementation of T-Mobile's web analytics infrastructure, ensuring accurate data collection across web and mobile properties while driving adoption of analytics insights through dashboards, reporting, and multi-functional partnership with Marketing and Product teams Media Reporting & Tracking: Own end-to-end media tracking infrastructure and reporting solutions across paid channels (search, social, display, video, affiliate), establishing standardized UTM frameworks and driving multi-touch attribution and media mix modeling initiatives in partnership with Media, Agency, and Data Science teams CRM & Media Platform Integrations: Oversee integrations between CRM platforms, media buying tools, and internal data infrastructure, while leading MarTech platform evaluation and onboarding and driving CDP capabilities for audience segmentation, activation, and personalization multi-functional Collaboration & Strategy: Serve as the primary MarTech domain expert across Marketing, Media, Digital, IT, and Data teams, contributing to roadmap planning, budgeting, and vendor negotiations while translating emerging industry trends - privacy, signal loss, AI, identity resolution - into actionable strategies and presenting recommendations clearly to senior leadership Also responsible for other duties/projects as assigned by business management as needed. Education and Work Experience: Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required) Acceptable areas of study include Marketing, Computer Science, Information Systems, or a related field (Required) 4-7 years' Experience in an Analytics and Business Intelligence development environment. (Required) Less than 2 years' Experience in managing or supervising a team of 15 developers or more. (Required) Knowledge, Skills and Abilities: Analytical Thinking - Hands-on experience with web analytics platforms; Experience with SQL for data querying and reporting (Required) Coaching & People Management - Lead, mentor, and develop a team of Marketing Technology engineers, analysts, and specialists; less than 2 years of experience managing or supervising a software development team of 15 or more (Required) Resource Management - Manage software licenses, contractor relationships, and tooling budgets across a complex MarTech stack (Required) Software Development Management - Deep knowledge of tag management systems; Solid understanding of data privacy regulations (CCPA, GDPR) and their impact on tracking and measurement (Required) Technology Roadmap - Good understanding of digital advertising ecosystems - paid search, paid social, programmatic, affiliate (Required) Vendor Management - Experience managing CRM and/or media platform integrations (Required) Business Metrics (Required) Collaboration (Required) Customer Delivery (Required) Technical Writing (Required) Experience in telecommunications, wireless, or a high-volume DTC/e-commerce environment (Preferred) Familiarity with Customer Data Platforms (Preferred) Knowledge of server-side tagging, Conversion APIs, and privacy-safe measurement solutions (Preferred) Exposure to media mix modeling (MMM) and multi-touch attribution (MTA) methodologies (Preferred) Experience with data visualization tools (Looker, Tableau, Power BI) (Preferred) Agile/Scrum project management experience (Preferred) Additional Job Description: Must be at least 18 years of age Must be Legally authorized to work in the United States Travel: Travel Required (Yes/No): Yes DOT Regulated: DOT Regulated Position (Yes/No): No Safety Sensitive Position (Yes/No): No ***This base pay range is the National Base Pay Range for this role - please click on the link in the 2nd paragraph below to find the range for the location(s) listed.*** Base Pay Range: $136,600 - $246,300Corporate Bonus Target: 15% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here. At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out . Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing View email address on click.appcast.io or calling View phone number on click.appcast.io. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests. #J-18808-Ljbffr T-MOBILE USA, Inc.