Social Media Specialist

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.Position OverviewThe Social Media Specialist is responsible for the day-to-day execution of our digital brand presence. Key responsibilities include creating dynamic social content, analyzing cultural trends, and benchmarking competitor performance. Additionally, this role will streamline workflow by translating creative briefs and Wrike work requests into high-impact assets, keeping our social calendar organized, reactive, and aligned with core business goals. This role is pivotal in contributing to the execution of initiatives that shape our brand identity via social campaigns and ensuring it resonates with our target audience.Key Result AreasLead end-to-end social media content creation across all Dutch Bros channelsFully own capturing and editing video content for use on Dutch Bros social channels on a day-to-day basisIdentify time sensitive trends for the brand and align cross-functional teams to bring these trends to lifeOwn the creative brief process within Wrike for all social media creative campaignsSupport the local social content strategy by providing pre-approved content and leading the approval process for franchisee contentKeep all content/assets organized in shared Teams driveManage the scheduling of content on Sprout Social and native posting when necessaryAttend creative photoshoots and provide insight into the overall strategy/vision for the social aspects of the campaignCreate shot lists for all social and campaign photoshootsEnd-to-end management of all social giveaways (cross-functional partnership with legal, creative, outreach, and distribution)Manage all content calendars by ensuring all ongoing updates are captured, inputting approved content, and consolidating into a leadership view as neededPerform reporting to support brand enhancement and strategy optimization:Lead weekly, monthly, and ad-hoc social media reporting in partnership with the Insights/Analytics team.Serve as the subject matter expert for the social monitoring platform (Sprout Social).Measure social campaign performance against KPIs, delivering insights to the Brand Activations team to guide future strategy.Develop and maintain historical performance views to help inform long-term content direction and strategyTranslate social data into actionable recommendations that boost engagement and brand reach.Consolidate social customer sentiment into monthly reports to shape future merch, sticker, and eCommerce planning.Conduct regular competitive and market analysis to keep a strong pulse on relevant/trending content and competitor strategiesLead daily cross-platform customer engagement and community managementAssist in developing and executing response plans for negative reviews, poor customer experiences, and crisis communications across social channelsHandle high-level social media issues requiring sensitive, high-impact responses, escalating critical concerns to leadership as neededOversee daily customer interactions during regular business hours, providing on-call coverage as neededIdentify and execute \"surprise and delight\" opportunities to build brand affinity among online fansOther duties as assignedSkillsDetail orientationSocial Media managementCreative brief creation and timeline managementBusiness curiosity and proactivityCommunication (written/verbal)CollaborationAdaptabilityProven experience working with Gen Z relevant brands / contentExperience using social listening tools and generating and reading reportsJob QualificationsBachelor’s Degree in Marketing or Business Administration preferred+4 years in a brand marketing, social media role or similar, requiredExcellent written, verbal and project management skillsCreative thinking and the ability to translate ideas into actionable plansAbility to work collaboratively in a team and manage multiple projects and associated deadlines and deliverables simultaneouslyHigh attention to detail and proactivity to deliver social campaigns with flawless executionLocation Requirement:This position is located in Phoenix, AZ and is required to be in-office Mon-Thurs with optional work remote on Fridays. Role may require in-office presence on Fridays for sample receipt or in person reviews of physical product, as project timelines require.Physical RequirementsOccasionally move or lift office itemsMust be able to work in an office environmentMust be able to communicate in an effective manner to perform job dutiesVision must be good or corrected in order to perform essential job dutiesHearing must be good or corrected in order to have the ability to understand information to perform essential job dutiesAbility to read and write in English in order to process paperwork and follow up on any actions necessaryConstantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipmentCompensation:DOEIf you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us! #J-18808-Ljbffr Dutch Bros.