Consumer Insights Manager

USA -ConsumerInsights ManagerLocation: Boston, MA(Flex-3 days in office)Position Summary: We are looking for an innovative,dynamicand strategic leader to serve as theConsumer Insights Managerfor the US. This role is essential in informing,measuringandvalidatingour USmarketingand businessstrategies. Thisindividualwillbuild a deep understanding of Primark’s existing customers and priority growth audiencesandlead the development ofacustomer insightsframework. As a core member of our Marketing and Communications team, this role will work closely with Financial Planning, Product, Retail,Commercial andEnterpriseLeaders to shapethestrategic business and brand goals for the US. Thismarketing rolereportsintothe US MarketingLeadandwill also collaboratevery closely withthe GlobalConsumerInsights team. This is an exciting opportunity for a data-obsessed, marketing savvy, results-drivenprofessional tocraft our customer narrative andshapeour strategies for US growth. What You’ll Do Consumer Insights ManagerNarrative Building& Market IntelligenceBuild a deep understanding of Primark’s current and future customers and translatethose insights into actions that drivebusinessobjectives.Establisha clear,compellingand datadrivencustomer narrative that serves as the reference point forfunctionalstakeholdersandsenior leaders.Provideongoing intelligence ontheretail landscape,consumersentiment,shoppingbehavior, market trends, competitors, and brand performance.Translate customer insights into actionable recommendationsforgrowth anddifferentiationto theProduct, Marketing, Retail, and Customer Experience teams.Develop andmaintaininsightdashboards, trend reports, and competitive intelligence updates for business stakeholders.Brand & Customer Experience InsightsLeveragenew andexisting brand health and customer experience measurement programs toidentifyopportunitiesto drivebrand and businessobjectives.Monitor brand awareness, consideration, affinity, andperceptionacross customer segmentsandconnect brand metrics to business performance, marketing effectiveness, and commercial outcomes.Lead consumer insight projects from end to end, aligning research activities with business priorities and strategicobjectives.Translate business questions into researchobjectivesand appropriate qualitative and quantitative methodologiesandsynthesize research findings into clear recommendations and compelling narratives that drive action.Data& Insight ToolsLeverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers.Evaluate new data sources, technologies, and research solutions that can strengthen Primark’s consumer intelligence capabilities.Develop business cases for new insight investments, linking recommendations to strategic and commercial outcomes.Build scalable processes for sharing insights and increasing organizational understanding of customers and market trends.What You’ll GetWe’re committed to your success and will provide you with an onboarding period in Primark’s other U.S. trading areas. Here, you’ll be empowered to succeed. As we rapidly expand across the globe, we’ll give you the tools that you need to excel. We’ll also offer you competitive benefits and work life balance – we know your life outside of the store is important.What You’ll BringQualifications & Preferred Experience8 -10+ yearsof experience witha proven record of managingquantitative and qualitative insight studiesfor a fashion or consumer brand.Qualifiedin all main quantitative and qualitative research techniques with the knowledge of when/how to apply differentmethodologies. Agencyand budget management with ability tobuild relationships,work in partnership with research agencies, trouble-shoot effectively, spend efficiently, andcommunicate accountability.Skilled at storytellingand contextualizingresultswith theability to interpret data,analyzeresearchandarticulatetheimplications of insights and trends.Highly organizedwithstrong project management skills. Experience working as part of a widerglobalinsightsteam is a strong plus.Demonstrated ability inassessingand constructively challenging working methods to create improvements in processes and resultsand showinginitiative to propose new directions,solutionsand concepts.Proven ability to navigate multi-stakeholder environments with strong interpersonal skills to work cross-functionally and generate ’buy-in’ from internal and external stakeholder groups. Ability to clearly articulate work both verbally and produce high-quality,relevantand impactful insight deliverables including reports, presentations andfacilitatemeetings andworkshops.Ability to travel as needed formarketvisits,conferencesand internal meetings (domestic &international) - 20% ofthetime.Excited? Good. Because it’s energising to put your skills to work, in a growing global business committed to helping people express themselves –and feel a sense of belonging.We encourage all our people to grow, learn, and develop, and we can’t wait to see how you’ll positively impact colleagues in this role ConsumerInsights Manager. Apply to join as a and be welcomed to the world of Primark.The pay range for this role is:117,000 to 150,000This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate’s geographic region of work, job-related knowledge, skills, and experience, among other factors.Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There’s real accountability and ownership here as you shape your store, team’s futures, and steer sales. It’s energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email View email address on click.appcast.io with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.REQ ID: JR-10372