Senior Marketing Analyst

Senior Marketing AnalystThe Marketing Performance team is in Marketing. The team is tasked with providing insights on factors that will help drive growth in the business by analyzing and identifying opportunities to enhance customer identification, engagement, pipeline and eventually revenue.As the Sr. Marketing Analyst, your core responsibility is to support Marketing teams by conducting analyses, providing insights and identifying operational enhancements that will improve the efficiency and effectiveness of marketing programs through the marketing funnel. You will partner with marketing, sales, finance, operations, and data teams to drive business growth through data-driven insights. This role is responsible for analyzing marketing performance across the customer journey - from acquisition to retention - and translating complex data into actionable recommendations that improve pipeline, conversion, customer acquisition cost, and revenue performance.This position combines strategic thinking, analytical rigor, business storytelling, and operational execution. The ideal candidate is highly proficient in marketing analytics and can influence decision-making at both tactical and strategic levels.Analytics skills: Independently work on analytical projects involving large amounts of data, statistical modeling / machine learning. Performs exploratory data analyses using internal and 3rd party data sources. Builds and modifies dashboards in Salesforce, Tableau and Looker Studio.AI-Enabled Marketing Analytics: Leverage AI and machine learning tools to accelerate marketing analysis, insight generation, and decision support. Use generative AI to summarize performance trends, identify anomalies, and automate recurring analytical tasks. Partner with marketing operations and data teams to evaluate AI-driven optimization opportunities across campaigns, targeting, and customer journeysProblem-solving skills: Perform and share analyses to guide decision making and participate in and support interactions within Medidata to collect business requirements and drive analysis buy-in; develop alternative methods of analyzing marketing performance and opportunities for new campaign approaches and techniquesProject management: Coordinate and assist in the analysis design, optimize existing analytical process to improve efficiency and effectivenessTeamwork skills: Work across an interdisciplinary team to prioritize and coordinate tasks, monitor progress and issues, and facilitate team meetingsCommunication skills: Translate and summarize technical and analytical information for business audiences and develop stories that help address business problemsResponsibilities:Support execution of Marketing analytical projects involving large amounts of data, statistical modeling / machine learningWork across an interdisciplinary team to prioritize and coordinate tasks, monitor progress and issues, and facilitate team meetingsPerform and share analyses to guide decision makingParticipate in and support interactions within Medidata to collect business requirements and drive analysis buy-inCoordinate and assist in the analysis design, optimize existing analytical process to improve efficiency and effectivenessHelp develop internal communication materials, translating and summarizing technical and analytical information for business audiences and developing key messagingQualifications:Demonstrated ability to build dashboards and reports in Salesforce, Tableau and Looker StudioDemonstrated ability to write code in Python, as well as SQL, R or SAS. Also knowledgeable in Google Analytics and capability to build dashboards in Looker Studio.Prior experience with life science or technology industries is a plus but not requiredMinimum 5 years of experience in Analytics, Marketing Operations, Business Planning or related roleThe minimum education level required (Bachelor's, Master's, etc.): Bachelor's degree. Master's degree preferred.The fields of study: Economics, Business Administration, Statistics, Data Science, Computer Science, Marketing, Management Information Systems, Operations Research or related fieldsAbility to manage work in teams of widely varying skills and levelsFamiliarity with analytics concepts such as databases, programming, statistical modeling, machine learning, data visualizationDeep understanding in the usage of AI tools in performing analyses and providing reportsProven experience building dashboards and reports in Salesforce and TableauExperience with Python as well as R, SAS or SQL. Also comfortable using Google Analytics.Advanced skills in Google Office Suite as well as the MS Office, specifically PowerPoint, Excel and WordExcellent presentation, verbal and written communication skills, great attention to detailThe base salary pay range for this position located in New York is $79,500-$106,000.Medidata believes that benefits should connect you to the support you need when it matters most and provides benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year.In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.