Director, Social Strategy (Pharma Agency)

Director, Social Strategy The Director, Social Strategy will lead the development of cross-platform social strategy across patient and HCP audiences, helping establish social as a strategic capability within Avalere Health. This role will be responsible for identifying platform opportunities, evaluating audience engagement trends, shaping innovative social recommendations, and partnering closely with internal teams, clients, and external partners to build integrated organic and paid social approaches. What You'll Do Lead cross-platform social strategy across patient and HCP audiences Serve as Avalere's subject matter expert on social engagement, platform trends, and emerging opportunities Develop strategic recommendations for organic and paid social as part of integrated campaign planning Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients Translate social insights and performance trends into actionable recommendations and future planning considerations Drive social-first thinking across campaign ideation, planning, optimization, and innovation Help establish scalable social processes, best practices, and strategic frameworks across the organization Mentor and guide junior social team members as the function expands About You 8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors Experience developing or managing influencer, ambassador, KOL, or DOL programs Experience advising clients and presenting strategic recommendations in client-facing settings Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction Experience working collaboratively across account, strategy, media, analytics, and vendor teams Familiarity with healthcare and pharmaceutical marketing dynamics is preferred Proven ability to balance strategic leadership with hands‑on execution What we can offer 401(k) plan with an employer match contribution up to 4% (immediately vested) Life insurance, disability coverage, and medical, dental, and vision plans for peace of mind Flexible working arrangements, including hybrid and remote work, with the option to work from anywhere across the globe two weeks each year 20 vacation days plus one personal well‑being day, 9 public holidays, and gifted end‑of‑year holidays with an early Summer Friday finish in June, July, and August Access to free counseling through our employee assistance program and personalized health support Enhanced maternity, paternity, family leave, and fertility policies supporting every stage of your family‑planning journey Continuous opportunities for professional development with on-demand training, support, and global mobility opportunities across the business We encourage all applicants to read our candidate privacy notice before applying to Avalere Health. #J-18808-Ljbffr Avalere Health