Marketing Delivery Manager - Adobe Journey Builder

Marketing Delivery Manager

Truist is seeking a detail-oriented and execution-focused Marketing Delivery Manager to support the development, deployment, and optimization of customer communications using Adobe Journey Builder (Adobe Journey Optimizer / AJO) and batch email campaign builds. This role sits within the Marketing Delivery team and is responsible for translating marketing strategies into high-quality, compliant, and timely outbound campaigns across channels. The ideal candidate combines strong technical execution skills in marketing automation platforms with a deep understanding of campaign operations, data-driven segmentation, and cross-functional collaboration.

Key Responsibilities

• Build, configure, and deploy customer journeys in Adobe Journey Optimizer / Adobe Journey Orchestration
• Implement triggers, decision splits, personalization logic, and orchestration flows
• Validate audience segmentation and ensure accurate data mapping for journey entry and progression
• Monitor live journeys and troubleshoot performance or delivery issues

Email Campaign Development (Batch/Single Send campaigns)

• Execute end-to-end batch email campaign builds, including audience selection, QA, and deployment
• Configure templates, dynamic content, and personalization using approved assets
• Partner with Channel Leads and Marketing Managers to ensure campaigns meet business goals and timelines
• Conduct thorough QA testing (proofing, links, personalization logic, suppression rules)

Collaboration & Workflow Management

• Work closely with Audience Builders (Data Analysts), Channel Leads, Creative, Legal, and Technology teams
• Ensure campaigns meet compliance and regulatory requirements
• Participate in campaign intake, project planning, and delivery status updates
• Maintain clear documentation of builds, requirements, and QA results

Quality Assurance & Optimization

• Perform campaign end-to-end QA across multiple scenarios and audience segments
• Identify opportunities to improve campaign execution processes and efficiency
• Support A/B testing and performance tracking by ensuring accurate setup
• Maintain high standards for accuracy, timeliness, and brand consistency

Data & Compliance

• Adhere to data governance, privacy, and consent requirements
• Ensure proper use of customer data across all communications
• Support audit readiness through documentation and process adherence

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 5+ years of experience in marketing campaign execution or marketing automation
• Hands-on experience with Adobe Journey Optimizer / Adobe Journey Orchestration, Adobe Campaign, or similar platforms
• Experience building and deploying batch email campaigns
• Strong understanding of segmentation, personalization, and customer data usage
• High attention to detail with strong QA and testing discipline
• Ability to manage multiple campaigns and deadlines simultaneously

Preferred Qualifications

• Experience in financial services, banking, or highly regulated industries
• Familiarity with compliance, legal review processes, and regulatory requirements
• Experience working within structured marketing delivery frameworks or agile environments
• Knowledge of HTML/CSS for email troubleshooting and template edits
• Knowledge of Handlebars JavaScript, Ampscript (Salesforce), or similar data language used for dynamic content personalization.
• Experience with cross-channel orchestration (email, SMS, push, etc.)
• Familiarity with Adobe Experience Platform (AEP) or Customer Data Platforms (CDP)
• Understanding of campaign performance metrics and testing methodologies

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.