VP of Commercialization, GO Enterprise (Boston)

This job is with Criteo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

What You'll Do:

The VP of Commercialization, GO Enterprise is responsible for turning our GO Enterprise product into a scaled, global business: defining the commercialization strategy, packaging & pricing, go‑to‑market, and operating model that make GO Enterprise the default agentic planning and activation platform for agencies and the retailers and large brands they serve with traditional DSP products.

This leader will own the commercial strategy & execution for GO Enterprise & shape the product & packaging story in close partnership with Product, R&D, and GTM teams. They will also lead a cross functional tiger team to drive product from idea-to-cash.

Key responsibilities

1. Strategy & positioning

• Define and continually refine GO Enterprise's market positioning & narrative

• Translate Criteo's broader performance and commerce vision into segment‑specific value propositions for our clients

• Set clear segment guardrails & eligibility rules

2. Commercialization, pricing & packaging

• Own the commercial model for GO Enterprise working with Finance, Legal, and Operations and ensure alignment between pricing, billing flows & finance systems.

• Design packaging & SKUs across our client base.

3. Go‑to‑market & sales enablement

• Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability.

• Partner with sales leadership to define account selection & targeting by segment and region.

4. Product partnership & roadmap influence

• Act as the commercial voice into Product - codify segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization.

• Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics, ensuring they support scalable commercialization.

• Ensure GO Enterprise is agent‑ready by design (API scope, documentation, developer portal expectations)

• Pressure‑test major roadmap bets with design partners before broad rollout.

5. Market development, design partners & ecosystem

• Serve as executive sponsor for key design partners across our target clients

• Build senior‑level relationships with clients & partners, and turn early tests into referenceable proof points and case studies with Marketing & Comms (tentpole moments)

Who You Are:

Experience

• 15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy.

• Proven track record owning commercialization for a complex, multi‑channel platform from early stages through global scale.

• Deep experience working with clients; credibility with C‑level and SVP‑level stakeholders on both tech and commercial topics.

• Demonstrated success designing and implementing pricing, packaging, and margin models.

Skills & competencies

• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices.

• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve.

• Exceptional storyteller and communicator; makes complex technical and commercial topics simple.

• Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal.

• Thrives in ambiguity; builds structure, governance, and operating models from scratch.

Education

• Bachelor's degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience).

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!​

Who We Are:

We're Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs-never on non-job-related factors or legally protected characteristics.

What We Offer:

Ways of working - Our hybrid model blends home with in-office experiences, making space for both.
Grow with us - Learning, mentorship & career development programs.
Your wellbeing matters - Health benefits, wellness perks & mental health support.
A team that cares - Diverse, inclusive, and globally connected.
Fair pay & perks - Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is:

$260,000 - $325,000