Demand Generation Manager

Demand Generation Manager

Nextpoint builds transformative software and services for the legal industry, making eDiscovery, case management, and litigation prep simple, fluid, and affordable for law firms of all sizes. Our secure, cloud-based platform lets teams start document review in minutes, backed by powerful analytics, an intuitive interface, and best-in-class security at every point.

We’re problem solvers, simplifiers, and challenge seekers, united by a shared goal: a great team culture and satisfied clients. We’re headquartered in Chicago’s Ravenswood neighborhood and proud to have been named one of Built In’s Best Startups to Work for in Chicago five years running (2022 to 2026).

About The Role

As Demand Generation Manager, you'll own the demand generation function from strategy through execution, running multichannel campaigns that generate qualified leads and build pipeline in close partnership with sales.

Responsibilities

Generate Pipeline

• Build and execute strategies to generate MQLs and SQLs tied to revenue goals
• Set and track KPIs for lead generation, partnering with sales to maximize pipeline impact
• Build lead nurturing and scoring frameworks to guide prospects through the buyer journey

Partner with Sales

• Ensure smooth lead handoff and follow up between marketing and sales
• Keep teams aligned on lead sources, campaign goals, and messaging

Run Campaigns

• Plan and execute integrated campaigns across email, digital ads, social, webinars, and events
• Build and maintain paid media campaigns on LinkedIn, Meta, Google Ads, and similar platforms
• Partner with content and design to produce campaign assets and messaging
• Manage the campaign calendar to keep everything on schedule

Optimize and Report

• Use data and audience insights to personalize outreach and improve results
• Segment audiences and target by buyer persona and intent signal
• Track funnel metrics and campaign ROI, and report performance and recommendations to stakeholders

Qualifications

• 4+ years of experience in demand generation or a related role, ideally in B2B SaaS or a similar sector
• A track record of driving pipeline growth through multichannel marketing
• Comfort with marketing automation, CRM, and enrichment tools (for example, Marketo or HubSpot, Salesforce, Clay or ZoomInfo)
• Experience with paid media, SEO, and content marketing
• Strong project management skills

Benefits and Perks

• Competitive pay commensurate with experience
• Flexible hybrid schedule (2–3 days/week onsite)
• Comprehensive health coverage — medical (BCBS PPO and HDHP/HSA options), dental and vision (Guardian)
• Health, Dependent, and Transit FSA
• Generous PTO, paid holidays, flexible summer hours, quarterly mental health days, and floating holidays
• Annual professional development stipend
• Monthly flexible benefit stipend
• 401(k) with company match
• Free in-office lunch Tuesday–Thursday
• And more!

Equal Opportunity Employer

Nextpoint is an equal opportunity employer. We strive to foster a diverse workplace, actively seeking to recruit, retain, and promote people of color and LGBTQ+ candidates. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. If you're interested in our company, we encourage you to apply even if you don't see an applicable job description, as we're growing fast and always on the lookout for high performing, curious, entrepreneurial-minded individuals to join our team!

Pursuant to the Illinois Human Rights Act, applicants have the right to be free from discrimination resulting from the use of artificial intelligence in any employment decision. Don't see the right role? Apply anyway — we're always looking for high-performing, curious, entrepreneurially-minded people to grow with us. Check out our client reviews on G2 and Capterra.