Marketing Specialist

Description Join Heritage Financial Credit Union as a Marketing Specialist. Are you a strategic marketing professional who brings both vision and precision to your work? Do you thrive on creating strategies that not only elevate a brand but also inspire action, build connections, and drive real results? Heritage Financial Credit Union is seeking a Marketing Specialist who combines analytical thinking with creative excellence. This role plays a key part in strengthening brand equity, deepening member engagement, and supporting organizational performance through thoughtful, results‑driven marketing. About the Company Heritage Financial Credit Union is a member‑owned financial institution committed to helping our members achieve their financial goals and building a stronger community. We believe everyone deserves access to affordable financial services, and we are dedicated to providing our members with the tools and resources they need to achieve their financial dreams. Our vision is to be the leading financial institution in the communities we serve, and we are committed to creating a culture of excellence where employees can thrive. Values: Integrity, Excellence, Teamwork, Respect, Community. Position Purpose The Marketing Specialist supports the planning and execution of marketing campaigns to promote organizational goals and maintain brand consistency. They create and manage content across digital and traditional platforms, including social media, email, website, and print materials. The role includes conducting market research, analyzing campaign performance, and reporting on key metrics to optimize results. They also collaborate with internal teams and external partners to support promotions, events, and overall marketing initiatives. Essential Functions and Basic Duties Lead and own the Credit Union’s social media strategy, including plan, content strategy development, campaign execution, performance analysis, and ongoing optimization. Develop and execute comprehensive email marketing strategies, including segmentation, automation, campaign planning, A/B testing, performance tracking, and continuous improvement. Drive marketing analytics and reporting initiatives, analyzing campaign performance, member behavior data, and segmentation insights to inform strategic recommendations. Manage annual marketing processes including social media strategy and reporting, email marketing campaigns, and the Member Newsletter. Collaborate with the Marketing & Creative Manager to conceptualize and develop integrated campaigns and promotions. Oversee and prioritize Marketing E‑Requests, branch requests, enhancement requests, and vendor/partner requests. Develop and maintain the marketing department’s campaign calendar, proactively identifying opportunities to align marketing initiatives with organizational priorities. Write, review, and refine internal and external marketing communications to ensure brand consistency and strategic alignment. Oversee updates to the HFCU website, branch TVs, digital signage, and other communication channels. Coordinate and direct photo/video shoots as needed for content initiatives. Partner with branches to support community events, ensuring brand consistency and strategic messaging. Utilize project management tools (e.g., Asana) to manage timelines, deliverables, and cross‑functional coordination. Embrace and apply HFCU’s Mission, Great Worthy Cause, and purpose across all activities. Perform other duties as assigned. Requirements Bachelor’s degree plus 3+ years of experience in marketing or a comparable combination of education and experience. Strong knowledge of business development, marketing, and good communication skills. Working knowledge of Bank Secrecy Act (BSA) requirements and compliance with all BSA obligations. Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook); experience with Adobe Creative Suite, WordPress, Facebook, Instagram, LinkedIn preferred. Ability to project a professional appearance and maintain a positive attitude in person and through written communication. Benefits Bonus and Merit Increases Paid Time Off & Paid Federal Holidays Medical, Dental, Vision & Life Insurance Employee Assistance Program Flexible Spending Accounts/HSA 401(k) with Employer Match Educational Assistance Paid Time to Volunteer Salary $62,353.20 – $67,326.17 per year (depending on experience). Salary Description: $62,353.20 – $75,353.20 (depending on experience). #J-18808-Ljbffr